personal branding

Keys to boost SME through their professional

There are still many people who think that personal branding is reserved for "celebrities", senior executives or large companies. Paradoxically, one of the fields where personal brand management is best fertilizer is in SMEs. Why?

  1. Unlike large companies, SMEs have resource poor marketing, and even less if we talk about the industrial sector. The professionals of these companies can act as true brand ambassadors, so that a single company could have many speakers.
  2. According to the barometer Edelman Trust 2013, "Employees score higher public confidence in the Department of Public Relations, the President or the founder of the company. A 41% think that employees are the most credible source of information when they talk about your business ". Is not it is time to give more prominence to people who are not in management staff?
  3. Unlike large companies, decisions are SMEs less difficulty consensus, which makes them more agile. This framework promotes actions test area or test / fail at a higher rate would help make decisions in less time.
  4. The process for managing a program of Brand Ambassadors in an SME it is based on three parts:
  • Enhance self-awareness and personal strategy professionals (personal branding).
  • Consolidate corporate knowledge and competitive framework (corporate branding).
  • Symbiotically combine both elements to determine commonalities and design messages and media to help us expand and improve relations with stakeholders. personal branding PYME

How long does a program in an SME? About two months of groundwork six to see results. True, with track “light” In day to day. Not too much in a world increasingly shortsighted.

In any case, SMEs are encouraged to develop a program like this should consider that their professionals also need to gain from the program. If you want your people speak well of your company, Give them some tools and let them public visibility. More info on this link.


About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis Human Results and Quifer Consultores.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs at IESE and ISDI, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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2 replies
  1. Celia Hil (@CeliaHil)
    Celia Hil (@CeliaHil) says:


    Queda mucho camino por hacer. Las empresas son conservadoras y les cuesta cambiar de estrategia. Dar más protagonismo a sus empleados, les parece que es como ponerlos en un escaparate y que les roben el talento. Supongo que lentamente cambiaran de forma de pensar y no sólo permitirán sino que incluso fomentaran la marca personal de sus empleados.


    • Guillem Recolons
      Guillem Recolons says:

      Celia, aquí tu, yo y algunos más tenemos una gran ocasión de dar la vuelta a esta tortilla. En marca personal siempre decimos que insistir, insistir e insistir es la clave. Si lo hacemos en clúster, better. A hug and thanks for writing!


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