personal communication and personal brand /

Managing our personal communication

If we accept that personal branding is the footprint we leave on others, We should distinguish between our area of ​​public communication (we know us and know others in our environment), our blind area (others know it and we do not) and our secret area (we know, others do not). Only in this way we will improve our personal communication strategy.

Johari window

Possibly you know this useful tool in his day who designed psychologists Joseph Luft and Harrington Ingham, designed to help us better understand our relationship with ourselves and with others.

Managing our personal communication / Personal Branding

Wikimedia Commons

In the top of the window available to others and at the bottom the unavailable information is handled others.

Arena (public area) It's what we know about ourselves and others too. It is our public area, but it does not represent the totality of our brand, because we need to know more information about us (blind spot, blind point) and since we need to include this information they booked for us (façade the secret area). The unknown area will not talk, are information that might lie in our unconscious and appear, or not- someday.

We need more sand. We can not afford to ignore what others know about us, and that ceases to be blind area must resort to such effective action as underused: ask for feedback.

How do we ask for feedback?

Message: to have a 360 no need to launch 20 complex questions. I propose three, only three, which will give us all the information we need for our blind area pass to public (known to us):

  1. DefineMe in three words
  2. Do you think I do especially well
  3. What do you think could improve

Isn't it?, They are not dichotomous yes or no, They are open, which will analyze results somewhat longer, but also richer.

Public: We do not need to interview 400 people, with long boring 20 It will suffice. But it would be interesting that belong to different areas of our lives: 5 friends, 5 family, 5 classmates and 5 coworkers. As an extra bonus we could also choose to 5 higher, is a valuable information.

Medium: There are several platforms that will help us manage this information. The important thing is that it is anonymous to encourage them to answer without fear. I personally like a lot Google Forms, a highly customizable and free online quiz Google also has application for Chrome and smartphone. I have also used Survey Monkey, perhaps more “friendly” in design and better suited to smartphone versions. But in the market there are many more applications, as Survio, PoolDaddy… At the base of the post I include a link with 10 more important.

managing secrets

We still need more sand. The feedback has helped us to know each other better, but now we need to do something to let others know us a little better. Consider our façado or secret area: What we have not told us that we could benefit as professionals -and as people-? We need to answer that. It is obvious that we will always have a secret kept, but certain information concerning our hobbies, passions, reading habits, Travel, Restaurants or altruistic we can reinforce our brand positioning.

I often use the example of which is prepared for a 1/2 marathon (or full marathon) What information is extracted from there? planning, control, discipline, culture of effort, Personal self-improvement. And if we are poets weekend? creativity, passion, And if we are cooks weekend? teamwork, rigor, empathy, sociability… And if we recognize our Linkedin CV or extract that we have laid a firm? sincerity, proximity, learning culture, overcoming…

The thin fine line between our personal lives of our professional life is becoming increasingly blurred, some information is better to move them to the public sphere to win authenticity and proximity. The choice is ours. No need to confess our childhood pranks, there would be nothing distinctive, it is weighing whether we release ballast or let the balloon go falling.

To know more:

Jane's Trunk: 10 steps to manage and leverage feedback 360

Carlos Guerra: 10 free tools for online surveys

Yellow wall and window image by

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis Human Results and Quifer Consultores.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs at IESE and ISDI, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

Want to see my TEDx talk?

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7 replies
  1. Rayko Lorenzo
    Rayko Lorenzo says:

    Hi Guillem, me parece un artículo muy acertado, y porqué no, original en cuanto a la recuperación de información con el entorno más próximo. La clave está en la frase que alegasno nos podemos permitir desconocer lo que conocen otros sobre nosotros”; la información es poder, y la que tiene que ver sobre nosotros es “kryptonite”.

    Yo añadiría que en ese estudio brindado por el entorno, practiquemos más la observación. La observación es un método de recuperación de información gratuito, nos dará muchas claves a las que otros métodos o fórmulas no consiguen llegar. In this way, también podremos mejorar nuestra Marca Personal.

    Un saludo y comparto artículo con tu permiso.

    • Guillem Recolons
      Guillem Recolons says:

      Nothing more certain, Rayko, la información es poder; y si trata sobre nosotros, kriptonita > genial metáfora. La observación es buena consejera: en realidad se trata de evaluar comportamientos de nuestro entorno contrastados con actitudes: that is, si lo que piensan sobre ti es coherente con lo que hacen. Gracias por compartir el post!


  2. JacobHS - Software Feedback 360
    JacobHS - Software Feedback 360 says:

    Las evaluaciones nos proveen mucha información, lo que ignoramos incluso lo que negamos, nos ayuda a tener una perspectiva calibrada sobre nosotros, algunas empresas u organizaciones generan objetivos para que los miembros a evaluar tengan un tiempo determinado para cumplir con ellas, y generan mayor ventaja al guardar los datos y generan nuevos para comparaciones para ventaja del evaluado, comúnmente esto lo hacen con ayuda de un software de Evaluación Feedback de 360 grados para una mayor cantidad de ángulos del sujeto a calificar.


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