Any professional who wishes to know the brand that projects, its value proposition, and its potential to communicate in an assertive way, convincing and empathetic
Iceberg Personal Brand >Personal branding is not something to be built, it's something that we leave to others. Being aware of that footprint (self-knowledge), develop a strategic project and discover the best channels to convey our message and value proposition is to work on our iceberg personal brand. What others see is a small part.
The Iceberg Personal Brand is a management methodology developed personal brand 2010 by Guillem Recolons for consulting Soymimarca, and it consists of three stages:
- Personal strategy
Conference 30′ to 1 hour, both face format in-company, instead agreed or online webinar format
Brand awareness is knowing that we project our personal brand (where we are). Knowing the strategic process of brand management (Where are we going). Knowing how to make it known to the world (we can get).