Nokia SRES Now how I can use the tagline “Connecting People”?

Brands come and go. Even the largest suffer improbable mutations. It has been the case the mobile phone division Nokia, recently acquired by the giant Microsoft.

It is true, Nokia, mobile theme, I was recently in the doldrums. But I remember a few years ago that Nokia was the king of mambo mobile phone. In 2007 the European Brand Institute He published the news that Nokia was the most valuable brand in Europe. I, After trying several brands, I ended up falling in love with Nokia to 1998. I had 4 wonderful terminals. They had no rival. simple operating system, Call quality, good toppings, reasonable size, clear and keyboard, the most important, two iconic elements of the brand I do not know if they will continue with the new phase of Microsoft, but they are the authentic brand equity:

  1. The slogan: Connecting people. Simple, of course, direct, minimalist. One of the best in the history of advertising, definitely. With 20 year term (How many brands have endured so much time, a claim?), I have not been able to find its author, but I warmly congratulate. As people of Nokia says, “connecting people” is not just a phrase or slogan, It is a corporate mission, And hence their success.
  2. The characteristic line (click here), a natural brand identifier that became a benchmark. The curious? It corresponds to the bars 13-16 the guitar solo Gran Vals Spanish guitarist and composer Francisco Tarrega, written in 1902. Screenshot 2013-09-04 to(s) 17.34.43

I will not go into the reasons that have led Nokia to divest its telephony (it is clear that the economic offer was tempting Gates), although I bet the emergence of Apple with long boring IOS i thereafter Google with long boring Android They have much to do.

Perhaps now that Nokia wants to focus its activity on renewable activities will arise change “Connecting People” for “Long life for our planet”. Then, Like I borrow them “Connecting People” to work on personal branding. Do you think I would leave?

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers,, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs in ISDI, speaker at the IESE EMBA, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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