In the 4 last chapters of the series Iceberg I've treated the "D" of "Weaknesses"with Elena Arnaiz, the "F" of Strengths with Xavi Roca, the "A" of Threats with Arancha Ruiz and the "O" of Opportunities with Francisco Warden. A luxury.
It's the turn to build the SDSO, and to do so in a practical and effective way. And for this I count in this post with the experience of my colleague and partner Nancy Vazquez, co-founder of Integra Personal Branding Mexico. Nancy works the DAFO with a methodology that solves diagnostic issues, but with the wealth of three"outputs" possible.
If you're short on time, I invite you to see this summary:
SSO matrix as a talent boost
We are more likely to succeed in life if we use our talents to the fullest. Similarly,, we will have fewer problems if we know our weaknesses thoroughly, and if we manage them in a way that doesn't affect our professional activity.
In the context of the SSOF, our talents could be the sum of our strengths with the opportunities that open up. And let's remember that identifying our weaknesses and threats is a strength and a competitive advantage.
We have already identified our Weaknesses, Threats, Strengths and Opportunities. It's time to create the SDFO matrix, and not just any matrix, but one that answers three big questions. Nancy explains it:
Nancy Vazquez: The STEFO PPL (Person-Professional-Leader)
To manage a brand in an integral way we must work on three very important axes: The Person, The Professional and The Leader.
A good Personal Brand it's still one to be another, it's yourself, is a person, professional and leader.
These three axes are roles that remain constant throughout our lives and that we can now develop them to achieve a much more complete competitive advantage.
When doing a PERSONAL SWOT my proposal is to be able to work it from a comprehensive analysis, from these three axes that help us clarify and thoroughly supplement relevant information about us, in order to be able to create a greater number of opportunities that at the same time will lead us to have a higher level of personal-professional satisfaction.
Perform your DAFO by working your three axes, think about your strengths or weaknesses in the first place as Person, which is the basis for developing as a professional and as a leader, the personal side currently plays an important role in Interaction with people, because it's the human, stories, values, Etc. it's our emotional-sensory side to what we want to connect with and what leads us to have a chance to connect with different micro-niches.
Secondly, work on your SDFO from the perspective of Professional, your experience, Results, work skills, Studies, and everything that relates to your profession, this axis is on the normally we rely to establish strengths and weaknesses, so it's the easiest to work with, this axis we can see it as a structure with which we can provide a solution to a certain need in the market (resolutor side).
Finally, thirdly we're going to look at our axis of Leader, from that perspective we will look for everything that strengthens or weakens us according to our personal brand management objective, here we're going to coincide many times with the others 2 Axes, but also according to our level of self-knowledge we can find guidelines that help us enrich job or personal and even social opportunities, this axis is what makes us guide others and ourselves, I consider it the conscious side.
At the end of the PPL SWOT you will have the opportunity to generate a much more robust plan, understanding that the axes complement each other to generate a greater number of opportunities and at the same time we will be able to increase our level of self-knowledge.
And here's an outline of the matrix of this SDFO PPL.
Webinar: The four pillars of Personal Branding in companies
I invite you to this webinar that will take place next Thursday 25 June 2020 7pm ESP, 12(h) in that my partner in The Human Branding, Helena Casas and I'll take a tour of the personal Branding's four areas of influence and ROI in organizations.
Organizes: Universitat de Vic.
Free registration link: The four pillars of Personal Branding in companies
Congratulating Francisco Alcaide on the 20th edition of "Learning from the Best"
My good friend, writer and lecturer Francisco Warden, has seen his book "star" as the first part of "Aprendiendo de los Mejores" (Alienta), has reached its 20th edition. And what less to celebrate with a hardcover binding.
In the sash you can read two impressive facts and a great reflection:
- The book that has inspired more than 70.000 Persons s (you read well, more than seventy thousand people).
- The management book best-selling of a Spanish author in recent years.
- "The results don't lie. If your life isn't how you'd like it to be. or something you don't know or something you're not doing right".
Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).
Soymimarca Partner, Integrates Personal Branding and The Human Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.
I participate in various programs at IESE, ISDI and EAE, UPF's Social Media Graduate and UVIC, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.
My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.