When I started working in advertising, the usual format of advertisement was 30 seconds (30”). Of course, tell a story in half a minute was not an easy task, because normally the unfortunate event that the client wanted to explain more of an idea was.
The time is gold
The format of 30 "had been imported from the Anglo-Saxon countries, which it remains the standard, But Spain is different very quickly reduced 20 format was imposed "and a little later, with the advent of private TV, the 10 ".
If it is difficult to tell a story 30, Imagine in 10 ". Creative advertising had to squeeze the maximum transmitting neurons to get some idea at the time. But as contradictory as it seems, That was the only way to convince customers 1 ad = 1 idea.
Even more difficult, 6 seconds
Many moons later, and in 2012, in the digital age, arose Vine, an app designed to publish videos only 6 ". it seemed impossible, But I came which was acquired by Twitter- It was a challenge that many creators accepted: They emerged the Viners, counters short stories that became protagonists storytelling one formato corto.
Artists in 6 ", the Viners
Although I have been an observer in this network creator, the truth is that I take my hat with creators Andrea Compton, Herrejón, Antón Lofer, Jorge Cremades and a small army of artists able to tell a lot with little.
Vine closes its doors
Twitter has taken the decision this week Close Vine, which has been overtaken by new video features Instagram and Snapchat. The truth is that many Viners knew long ago that this would happen and migrated to other platforms. The platform promises to keep the app, but they can no longer upload videos. shame. It is certainly not always a good idea is a cost effective idea. Long live Vine, the micro-storytelling.
Vine image by Shutterstock.com