engage to connect

Engage to connect: #Networking to project your personal brand

 

 

One of the greatest difficulties in the Internet age is at the same time one of the greatest opportunities: engage to connect with the right person. Right person to understand a potential customer

Engage to connect: from atoms to bits

If we practice engage to connect In the real world, the atoms, Why not transfer it to the digital environment, the bits?

If you've ever attended an event speed networking, You know what is engage to connect in record time. I recognize that the formula that minute to convince and sell me seems artificial, but it is a golden opportunity to practice our elevator speech or elevator pitch.

Define the profile person to be connected is key

Lurching go online to connect people for collecting contacts is an aberration. We know that a very large network of contacts do not have to be good. If your business model is B2B or P2B (person to business) like mine, with long boring 20 year good contacts have enough.

Define your buyer persona It is essential to hit the contact. To meet our target person need to know it thoroughly, not enough sex old data, age and geographical area.

According to the team Inbound Cycle, we must know:

Personal aspects:

Hobbies, people who influence their decisions, what makes you happy, What are your goals, What motivations have, etc.

pipe online:

What social networks used, If you buy online products and what kind, where to look for information, how often does, What are your references pages, at what times you are online, etc.

Business conduct:

responsibilities, challenges, biggest influences, etc.

Relationship with our company (or we, I add):

Knows what we, reasons why he hired us or purchased, How did you find us, what they value most about us as a company, What interaction has branded, etc.

And now, wheat: How to connect

One of my recommendations to those who do not share content on networks (and therefore do not generate interactions) is this: Discuss and share the content of others. And specifically, of those people who are your target group, that match your definition of buyer persona.

A LinkedIn, on Twitter and on all networks you can do. Engage to connect, interact to connect, formula is very powerful and effective. Forget the like or recommendation, that does not involve an element of attraction for your client; and share (with comment), by contrast, attracts.

The basic condition is that the comments you make in it to be intelligent, provocateur and to provide something interesting. A simple compliment is not enough.

Interaction formats

If you manage your interaction wake interaction your customer back, ¡bingo! and ye are presented digitally. Interaction formats are several, and remember that the questions have the power to "force" a response:

  • I agree with your content, but with an undertone do you see right?
  • I agree, and in fact, such other author expand your ideas to achieve a wider context, What do you think that additional contribution?
  • I agree on the whole idea, But how about if you also ...?
  • I agree, but there is a difficulty in bringing that idea into practice have you ever encountered this problem ever?
  • I do not agree. I know it sounds risky but how would reverse its approach? Do not you think it would make more bearable consequences?

I could go on ad infinitum. The key is that comment cause. A simple: "What a good idea" or "totally agree" not mobilize.

The land is paid, it's time to connect

The idea of engage to connect It materializes at this time. After these interactions will have been achieved (in most cases) an answer. It is time to formalize the relationship.

Now it's time to visit profile of the person to contact and press the button. Whenever possible (one LinkedIn, for example) personalizing the invitation. The message may contain a reference to the conversation. It could be something:

appreciated Mrs.. X, I loved the thread of his article on xxxxx. I would be grateful to accept your network. Maybe someday we can put time value common interests. a cordial greeting, Company.

I feel abuse of Anglicisms, but this would "inbound networking" in pure state. After contact is wise to wait a few weeks before proposing anything. When I see a text message invitation with a direct sales, I lie back. Real World label must be kept in the digital environment.

Cover vector by patiphane khoupaka on Shuttestock.com

Event of the week

#BrandingWeekRD

Branding Week RD

This coming week I'll be teaching a workshop Employee Advocacy programs with my colleague and partner Nancy Vazquez at the Embassy Suites by Hilton Santo Domingo, Dominican Republic.

The event will take place all day Wednesday 29 and morning 30 of May. Afternoon 30 Nancy will give a talk on social selling en Facebook and another on storytelling in the fourth revolution.

If you're in the area, you can register here > hola@madi.digital Tel. (829)-694-8080. Have a nice week!

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers,, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs in ISDI, speaker at the IESE EMBA, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

Want to see my TEDx talk?

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2 replies
  1. Gisselle
    Gisselle says:

    I love your posts!
    I'm Image Consultant, I live in Peru and would like to specialize in Personal Brand Where do you suggest specialize?
    Gisell

    Reply
    • Guillem Recolons
      Guillem Recolons says:

      Hello Gissell, thank you!
      For now I would advise reading a book you in Spanish: Expertología, Pérez Ortega Andres, Editorial Encourages. It is a little gem, You find it at Amazon safely. Soon I will have ready an online course designed for advisors Image. I'll call you when I get. a greeting!
      Guillem

      Reply

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