When the marketing stops being invasive

You're seeing a film of black cinema. overvoltage. It's time to know whether the murderer was the butler… and poof! what appears on screen is a lady dressed in pink by selling the VanishOxiActionCristalGel, a brand that forever detest because you cut the movie of your life. That's it, friends, is marketing invasivo.

On the opposite side, comes a whatsup a friend with a video, to see it, we need to forward it to 100 people. Or we see a “trending topic” on Twitter, we follow it and see real gems in the form of blog posts, jokes or images. The navigated Pinterest and we were spellbound watching some pictures that had never seen. Or a friend hangs on Facebook a phrase that will circle the planet. That's it, friends, is Attraction marketing.

Today, day of Saint George, did not miss the chance of heart catermaran book Oscar Del SantoMarketing de atracción 2.0“. It's about a Free eBook you may participate downloaded from its website, and read in just over two hours. The book reflects the new reality of marketing, based on the power of content rather than investing behind them.

A few months ago I had occasion to read “Penguin strategy” of Antonio Núnez, one attraction marketing forerunner of Oscar Del Santo already made it clear that anyone with an iPhone can roll brown.

If you a romantic point is never forget the book with a gift rosa, your gift will reach the heart.

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers,, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs in ISDI, speaker at the IESE EMBA, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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