How much would you pay for listening to Joshua Bell live?

From the Washington Post we get one of the most interesting stories I've heard in years.

It is an experiment: What if you spent with a virtuoso music on the subway, at rush hour? You would not do him any attention. For two reasons:

1. You do not have time. It is rush hour. Your mind is not to lose a single second.

2. Never believe that a genius like Joshua Bell You may be playing the violin in the subway with a basket that aims to raise some coins.

Well that's exactly what happened. Here's the full story “Pearls before breakfast” of The Washington Post. It is a little long, but do not miss it. essentially, Bell stood in the metro Washington DC for 45 minutes during rush hour. They passed over 1.000 people as he masterfully played some pieces of Bach. Only some children stopped, hallucinated, while their parents were pulling them not to be late. Joshua Bell got -despite all- collect 36 Dollars, a figure that no musician metro despise.

How much would you pay to hear Joshua Bell live? Here's the video of the metro.


And here I leave a performance of his “payment”. Notice: impress.





About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis Human Results and Quifer Consultores.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs at IESE and ISDI, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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