Personal Branding Strategy
From the University of Vic, con Helena Casas y Guillem Recolons
Para personas, para empresas
The Universitat de Vic launches a course 100% online en castellano centrado en Personal Branding llamado “Personal Branding Strategy". Aimed at both professionals on their own and companies that want to strengthen their employer branding areas, brand ambassadors and executive branding.
Below we detail methodology, Objectives, Teachers, Dates, Tutorials, Format, program and tuition.
If you're short on time, here's a rundown of 1 video minute in which Professor Helena Casas and I explained it to you:
Personal Branding Strategy, presentación
Self, strategy and visibility to give value and meaning your Personal Brand
In a connected world, communication and digitisation skills are increasingly needed. Artificial intelligence and robotics, coupled with the devastating effects of pandemics such as Covid19, are negatively affecting employment and entrepreneurship.
This affects us as people, as professionals, but it's also closely related to the survival of companies. The effectiveness of corporate communication is becoming less, and the balm to regain confidence in the market lies in the strength and confidence exercised by in-house professionals. We need to understand context as an opportunity.
In this volatile context, Uncertain, complex and ambiguous is where the management of the personal brand -process known as Personal Branding- is helping professionals and businesses navigate uncertainty, equipping knowledge, strategies and tools to humanize businesses and to value people.
Using the method Personal brand management Iceberg, this course is structured into three major areas:
Self: understood as a diagnosis of our personal brand. how do we perceive ourselves? how do they perceive us? how can we identify our strengths, our weaknesses? how can we understand the threats and opportunities that affect the market in which we are specialists?
Personal strategy: is the phase where we ask ourselves where to go? That's where we look at our purpose, values and objectives, and we contrast them with those of the brand we work for, whether it's own or someone else. We develop our value proposition and business model, symbiosis with that of the organization.
Visibility: here the question is twofold how can we get there? And are we coming? It's the space to discuss the personal communication plan, in all its facets, both off and online. We define audiences, Messages, Media, Content, Tools, Prescribers, SMART goals and we look at the indicators of success.
Synthesizing, with this college course, you'll learn to:
- Manage your Personal Brand, from self-awareness and a market diagnosis.
- Establish your strategic plan to achieve your professional goals and position your value.
- Plot a visibility plan, analogue and digital to effectively reach your audience and monetize.
Although it is possible to find Personal Branding modules in some postgraduates and master's degrees in digital marketing, the course Personal Branding Strategy is the only today-by-today with college endorsement, Dedicated 100% to this theme and online of the world in the Castilian language. In addition, not being postgraduate or master's degree, enjoys an affordable tuition fee.
In my judgement, as a specialist in Personal Branding and as a course teacher, it's an opportunity for you or your organization, and I encourage you to sign up. la próxima edición es en February 2021 y las plazas son limitadas, because we're just two tutors and that limits places to 15.
Personal Branding Strategy teachers
- Consultant and Trainer in Digital Marketing and Personal Branding
- Bachelor of Psychology. Master's Degree in Digital Marketing and Electronic Commerce. Consultant and trainer in Digital Marketing, and Personal Branding.
- Co-Director and Teacher of the Master in Digital Marketing and Social Networks from the University of Vic – Central University of Catalonia (UVic-UCC), and associate professor at her Faculty of Science and Technology.
- Deputy Director of the 3Isic, where he participates in various consulting and training programs for private companies, as well as in Regional Councils, Generalitat, Barcelona Provincial Council, Barcelona Active, Chambers of Commerce, Etc.
- Socia consultora en The Human Branding.
- Co-autora del libro de SEO “Como ser los primeros en Google sin pagar” con Montserrat Peñarroya.
- PR Partners TEDx Eixample (Barcelona).
- Consultant and international trainer at Personal Branding, Storytelling and Employer Branding
- Collegiate advertising, Master in Marketing, Humanities Degree (ongoing)
- Career development would advertise in Time/BBDO, J. Walter Thompson, Bassat & Ogilvy, Saatchi & Saatchi, among others in creative departments, Customers, planning and general management (1979-2004)
- Currently, founding partner of Soymimarca Sl, (Personal Branding agency), and a consultant partner Integra Personal Branding México And The Human Branding.
- Lecturer at, Iese, Isdi, Uvic, Tecnocampus UPF, Uic, Eae, UdG in Personal Branding and Storytelling.
- Author of 1.200 personal branding articles published on different blogs, expansion, Pure Marketing and supplements for various newspapers.
- Author of the book "If you don't contribute, don't matter. (Ed. Rasche, 2020, Lanz. scheduled for September) and 9 Personal Branding ebooks.
- TEDx speaker (TEDx Lleida 2016) And Speaker Curator at TEDx Eixample since 2018.