Personal brand diagnosis 10: Analyzing strengths

In the 9 previous chapters of the series Iceberg I've developed the diagnosis of our personal brand: perceived identity, own identity, digital identity identity by name in search engines, on social media and by keywords.

I also dealt with Elena Arnaiz the "D" of "Weaknesses" of the DAFO, and today it's the "F" turn Strengths, for what invited the friend and colleague Xavi Roca, author of "Desmárcate”, great personal brand book. I would say that Xavi is one of the people I've read the most about strengths, a true champion.

If you have little time, I invite you to see this summary:

Why it's important to know them

We often compare ourselves to each other, and we feel superior or inferior based on their strengths and weaknesses.

But the truth is that every person is different and we all work based on our personality. It's important to know yourself and our abilities, that's why I advise you to see the first 8 chapters of Iceberg, to really know you.

Your strengths represent levers that you can leverage to push yourself more and, above all, better

Knowing your own strengths gives you a better understanding of yourself, keeps you going on a lot of things. For example, if you're looking career options, you could reduce specific areas of work based on what you know you're good at.

It also helps you grow more. Knowing what you can excel at allows you to aim higher and achieve more.

Xavi Roca: just a 20% professionals manage to align their strengths with their professional activity

Most people think that to succeed they must correct their weaknesses. But it's much more productive to focus on your strengths.

Different studies claim that if you spend the same amount of time boosting your strengths or correcting your weaknesses, on average return on investment is a 600% superior when you focus on your strengths.

To get a great personal brand you have to identify your natural talents, develop them into real strengths and make them the real centerpiece of your strategy and communication.

It is estimated that approximately the 80% professionals develop professional activities that are not aligned with their strengths while only the 20% professionals manage to align their strengths with their professional activity

How much would a company's productivity improve, country if we could get more professionals to know, develop and apply your strengths in your professional activity? How much would personal happiness also improve?

When a person focuses on their strengths, multiplies by 3 the odds of claiming that they have an excellent quality of life and multiplies by 6 the odds of being committed to your work. In addition, they want to go to work, have more positive than negative interactions with their peers, treat customers better, tell their friends they work in an excellent company, they achieve more every day and have more positive moments, creative and inspiring.

Types of strengths

Your greatest personal strength would be natural in you, very easy to get going. For example, the result of external feedback and working with Strongholds of the Crystal test, I'm credited (And I attribute) creativity to think of unique ways to solve problems.

I distinguish the strengths in 8 categories:

  1. What sets you apart and you do better. Those are the queen strengths.
  2. Your skills and competencies
  3. The ones that have helped you achieve goals
  4. Your core values. This is becoming more and more noticeable.
  5. Other strengths
  6. Personality strengths
  7. Digital reputation strengths
  8. Online situation strengths

Here you can download in Excel the box with the Types of Strengths.

Author: Guillem Recolons mayo 2020


Total identification

Only the others / Just me

What sets you apart, what do you do better

Elements where you clearly stand out from the rest

Skills and competences

What you know how to do well, what you've learned and mastered

Strengths that have helped you take on goals

Key achievement levers in your career

Your core values

Your three pillar values

Other strengths

Address book,

Personality (feedback, DISC, Mbti, Crystal…)

Action-oriented, Adventurer, analytical, Artistic, Athletic, authentic, Careful, intelligent, Compassionate, Charming, Communicative, Committed, Brave, creative side, Curious, Determined, Disciplined, Educated, empathic, emotionally intelligent, Energy, Entertainment, Fast, flexible, Focused, detail-oriented, Predisposed, inspiring, Leader, you learn well, motivated, Optimistic, open-minded, Organized, Outgoing, patient, Precise, Responsible, self-controlled, Conversationalist, Spontaneous, with social skills, strategic thinker, team-oriented, Thoughtful, Reliable, visionary, Kind, Willful, Reflective

Digital reputation

Very good reputation, reviews, reviews… network positives

Online situation

Presence and essence, it's easy by name, you find yourself through keywords, good digital selling index, good social selling index, interesting and sufficient communities, authentic communities, good digital habits, AUTHENTICity and coherence OFF/ON,..

Time to validate our strengths

Just like we did with the weaknesses, starting a validation phase will help us confirm those that are self-perceived and perceived by others, and also to identify new strengths.

A text could be this: As part of an exercise I'm doing on my personal brand, I've identified what I think are my strengths in various categories Could you validate those that you identify me?

I remember the advice to create a picture like the one above, but putting a scale of 1 to 5 so that it is the others who place the degree of relevance of our strengths based on their relationship stakeholders with us. You can even do it with a Google form, adapting the configuration as an evaluation questionnaire.

The action plan

We move on to action, it's time to manage our strengths.

The action plan consists of three phases:

  1. Listarlas
  2. You communicate
  3. capitalize
  1. Listarlas it's simple. I might include those highlights that we can draw recommendations that have made us throughout our career here (and academic).
  2. You communicate it's key. Where? our CV, in our elevator pitch, in our bio Twitter, Facebook, Linkedin extract ... and -how not- in our personal story. And if we have our own website, ¡Bingo!
  3. capitalize It is more complex. If we work in a large company, put the radar to offers of jobs that require these strengths. Small business or are unemployed action is slower, since many of the bids do not reach the labor market, so it will be good idea to think about creating a blog and be constant in publications.

I hope you were helpful in the article.. If it has been so, Thank you for commenting and sharing!

Stock Photos from Lightspring / Shutterstock

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis Human Results and Quifer Consultores.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs at IESE and ISDI, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

Want to see my TEDx talk?

Visit my site
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About me Xavi Roca

Talentista, I help organizations, managers and professionals to achieve high performance through boosting their leadership and personal branding. Author of the book "Uncheck"(Books Header, 2015)

Visit my site
See all my publications
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