Personal brand diagnosis 12: Analyzing opportunities

In the 11 previous chapters of the series Iceberg I've tried diagnosing our personal brand: perceived identity, own identity, digital identity identity by name in search engines, on social media and by keywords.

I have also dealt with Elena Arnaiz the "D" of "Weaknesses" of the DAFO, the "F" of Strengths with Xavi Roca, the "A" of Threats with Arancha Ruiz. And today we close the "O" of Opportunities with my admirad Francisco Alcaide, author of one of the best-sellers of business literature Aprendiendo de los Mejores (already in the 20th edition), Aprendiendo de los Mejores 2, and, among others, “Tu futuro es hoy" in this case with Laura Chica, and possibly the best lecturer I've ever met about leadership and motivation.

If you have little time, I invite you to see this summary:

The importance of detecting opportunities

Golconda's diamonds

Al Hafed was a rich man who owned a large farm in southern India. Lived a comfortable and luxurious life, until a former Buddhist priest told him about the existence of diamonds, the world's most valuable mineral. He became so obsessed with the idea of getting incredibly rich by finding these precious gems that he sold his farm and traveled the world in search of them until he spent all his money. Without a penny and despondent, Finally, drowned.

In the meantime, on the former al Hafed estate, the new owner took his camel to a stream in the garden to give him a drink. While the camel drank, noticed a brightly colored rock shining in the water. He took her home and placed it on the chimney. Some days after, the old Buddhist priest returned to the estate. He looked at the rock and recognized it as a great diamond in the rough.

This is how the Golconda diamond mine was discovered, one of the most magnificent in the history of mankind. Golconda diamonds are now known as the highest quality gemstones in the world. Many of the world's most famous diamonds are believed to be, including the Hope diamond, come from the Golconda mine.

Opportunities are closer than we think

We don't need to look for opportunities elsewhere. All the opportunities you might want can be found where you are now – in your community, job, family and other circumstances. To achieve the best results, we have to dig in our own backyard and find opportunities.

You may have heard the expression, “The grass is always greener on the other side of the fence”. We all dream of finding our success or fortune – somewhere else, in a different set of circumstances, in a different city, with a different job or a change in our marital status. When you get to the “other side of the fence”, you'll probably find that the grass wasn't so green there after all.

Problems and opportunities, the link

Many problems often contain within them the seeds of opportunity.

The reason most people never see them is because no one has taught them to look for them

When they get off the ground, diamonds don't look like the bright, multifaceted gems we all know and love. They come disguised as colored rocks and coarse grain. It takes a trained eye to recognize them.

Many people only see the problems, and quickly give up. But a small handful of entrepreneurial people push through the challenges to identify and capitalize on opportunities.

Francisco Alcaide: If you're not ready, Opportunities won't appear in your life

He said Aristotle Onassis (1906-1975), Ari, the Greek tycoon of the 20th century shipping industry, that "the secret of a business is that you know something that no one else knows”. When asked what was the formula of his success, he answered: "Do you see that chair there? I saw her first.".

Opportunities exist on all sides, in all ages, and at all times... for those who know how to see them, is prepared and takes advantage of them

One time, Mexican businessman Carlos Slim, among the ten largest fortunes in the world, Pointed: “All times are good for those who know how to work”.

It is not enough to be in the right 'place' at the right 'time', but you also have to be the right 'person'.

And how does one become the right person? Preparing. Opportunities are rarely presented to 'unprepared' people.

It is rare to spot opportunities if you do not have the sensitivity to identify them. Sensitivity is nothing but the ability to see what many are unnoticed. And sensitivity is not innate, but the result of knowledge, experience and observation. Definitely, of curiosity: the more you study, the more experience you have, the more you ask, the more you investigate, the better you relate, the more you're interested in other areas of knowledge, the more open you are to life... easier you'll find discovering opportunities. If you're ready, Opportunities will find you.

If there's one thing that's distinguished by 'winning' people is that they're one step ahead of the market. And that's no coincidence., but causal.

Types of opportunities

Opportunities: One of the most abundant elements in the world, and so hard to identify.

The tale of diamonds shows us opportunities in front of us and we don't see. The words of Francisco Alcaide tell us that better preparation predisposes us to locate opportunities.

Just by reading the two books of "Learning from the Best" can we see how more than a hundred world leaders have been able to find opportunities where other people only saw problems or threats.

For practical purposes, and with an eye on your personal SEDO, I distinguish opportunities in 10 categories:

  1. Continuous learning: New competencies, skills and knowledge you can acquire
  2. Thoroughly analyze complaints from competing customers
  3. Benchmarking success stories from other business sectors
  4. Changes in your business sector that may favor you
  5. Technological news at your fingertips applicable to your industry in the future
  6. New positions available at the company you work in
  7. What networking meetings can you attend?
  8. What coach, consultant or mentor can help you?
  9. Parallel projects
  10. Recommendations from reference professionals

Here you can download in Excel the box with the Types of Opportunities.

Types of STEFO Personal Guillem Recolons Opportunities

Questions about opportunities

It's time to analyze whether any of the opportunities arising from the above points have a viable business.

Does anyone else does? is the idea relevant? do I need funding to get it up and running? Are there patents? would the demand be elastic or inelastic at the price? Local, Global, Glocal?

This period takes time, but also agility. This is not to fall into that of "paralysis by analysis". Perhaps the time factor is critical to ensure the successful launch, but above all the continuity.

And let's not forget to include those chosen opportunities in our business model personal.

Stock Photos from Korpithas / Shutterstock

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis Human Results and Quifer Consultores.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs at IESE and ISDI, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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