From employees to involved: a matter of branding, by William Recolons

From employees to involved: A solution of #Branding

One of the major challenges facing organizations is to get your human capital pass employees involved. The differences are enormous, as I have already stated in a post. But make no mistake: in this movement should come out winning both parties involved; if not, it does not work.

Superpowers do I want you

A few days ago he spoke of superpowers, refieriéndome values. It was a charla TED, in insisting on this fact: without empathy or the values ​​of professional organizations, win the heart of the markets It will be a task far less complex.

The massive bombardment of advertising, promotion and public relations is becoming less effective in generating complicities. Here I leave you this video that explains in a simpler way (excuses for the lack of accents, a lack of software):

Requirements to align personal values ​​and corporate

Align personal and corporate values ​​is not an easy task. very different disciplines are required to carry it out successfully:

  • Personal and corporate communication
  • Personal Branding
  • Management experience in organizations
  • Advanced digital skills

That's branding

Definitely, talk about a solution capitalized BRANDING. That so many associated with creating a logo is much more. I stay with the magisterial idea of ​​Iván Díaz (Branzai): The main purpose of a brand is to create value and Preference.

You need to put the organization

On the other hand, organizations must put to work, from the general direction, their communication equipment, HR and training. The Brand Ambassadors program (Brand Ambassador, Employee Branding, Advocate Branding) They are really cross. And if any prerequisite required to boot, this is called mindset, a clear mentalization by management on the need for and benefits of the process.

A matter of trust and amplification corporate message

If your company needs improve market confidence and amplify their messages, do not hesitate, You need to implement this program, and turn your human DNA employees involved. I am fortunate to have partners really prepared to successfully develop the program. Let's talk.


About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis Human Results and Quifer Consultores.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs at IESE and ISDI, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

Want to see my TEDx talk?

Visit my site
See all my publications
3 replies
  1. Joaquin Carrascosa
    Joaquin Carrascosa says:

    We work a lot for branding, the brand personality, but marks are people without the personal work of each, the thing is more difficult.
    Thank you for your vision Guillem. Good reference Ivan Diaz and recommended their training options.

    • Guillem Recolons
      Guillem Recolons says:

      Thank you, Joaquin! Certainly, would not exist without the people branding. References to Ivan Diaz and his “creature” Branzai are required for all who are dedicated to this. a greeting!

  2. Juan
    Juan says:

    thanks Guillem, for focussing once again on the need to align values ​​between employees (involved) and the direction.

    From a personal point of view, I think one of the tragedies and most obvious and worrisome corporate pathologies is blocking that can undergo employees involved into creative proposals and value, or simply different, the rejection of the direction “departing from the script”.

    Disruptive thinking and creativity of each employee is for me not only advisable but necessary for a business project not left behind. I believe that, unfortunately, It is something that is not part of the culture of most companies in this country.

    A hug!


Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *

  I agree with the Privacy Policy

Basic information on data protection

Head "William Recolons Argenter

Purpose »Management doubts and customer services

Legitimization "interested Consent

Rights "You have the right to access, correct and delete data, and other rights, as explained in the additional information

Additional information »You can see additional and detailed information on Personal Data Protection on my website