One of the major challenges facing organizations is to get your human capital pass employees involved. The differences are enormous, as I have already stated in a post. But make no mistake: in this movement should come out winning both parties involved; if not, it does not work.
Superpowers do I want you
A few days ago he spoke of superpowers, refieriéndome values. It was a charla TED, in insisting on this fact: without empathy or the values of professional organizations, win the heart of the markets It will be a task far less complex.
The massive bombardment of advertising, promotion and public relations is becoming less effective in generating complicities. Here I leave you this video that explains in a simpler way (excuses for the lack of accents, a lack of software):
Requirements to align personal values and corporate
Align personal and corporate values is not an easy task. very different disciplines are required to carry it out successfully:
- Personal and corporate communication
- Personal Branding
- Management experience in organizations
- Advanced digital skills
Definitely, talk about a solution capitalized BRANDING. That so many associated with creating a logo is much more. I stay with the magisterial idea of Iván Díaz (Branzai): The main purpose of a brand is to create value and Preference.
You need to put the organization
On the other hand, organizations must put to work, from the general direction, their communication equipment, HR and training. The Brand Ambassadors program (Brand Ambassador, Employee Branding, Advocate Branding) They are really cross. And if any prerequisite required to boot, this is called mindset, a clear mentalization by management on the need for and benefits of the process.
A matter of trust and amplification corporate message
If your company needs improve market confidence and amplify their messages, do not hesitate, You need to implement this program, and turn your human DNA employees involved. I am fortunate to have partners really prepared to successfully develop the program. Let's talk.