How to weaken our weaknesses

Can we weaken our weaknesses? It's clear that we all have weaknesses. Even Superman had his own., The Kryptonite. Weaknesses could just be things we're not interested in, or areas where we haven't focused our effort: after all, the day only has 24 Hours.

Types of weaknesses


Weaknesses can move anywhere between convenience and toxicity to our interests. They can be a sign of:
  1. Lack of interest: That doesn't go with me.
  2. Lack of education or training, including bad habits
  3. Lack of capacity: The job requires a 200kg gorilla and you're human
  4. Limiting beliefs
  5. Overused fortresses: Overusing our strengths can be harmful. like a detractor
You may have heard or read the expression, “keep your friends close and your enemies closer”. The same goes for our strengths and weaknesses. It's very important to get to know them in depth. That way we can say “Yes” to those things that involve our strengths, and simply say “No” to activities that aren't going to be useful to us.

We identified our kryponite

To identify our personal kryptonite we need to ask them and write down:
  1. What weaknesses am I aware of?
  2. When I work as a team What roles do I avoid would be important to my personal branding plan?
  3. When faced with an insurmountable obstacle, what makes us give up?
  4. What has been the least successful project we have tackled and what has been the cause?

Validation phase


With the above data, contrast with others to validate those weaknesses.
Ask by the way if anyone has detected a weakness that we are not aware of.
We will see that what for us many things represent weaknesses, for others are strengths.
Let's put the weaknesses under review on a scale of value to weigh what can be a brake on our career and those that don't (Example: having bad handwriting may not be an operational weakness).

Action phase

The Personal Brand Workbook of Pwc defines at this point a 3M-based action: mitigate, manage, Master, that would translate as minimizing, Manage, mentoring.
1. Minimize the impact of our weaknesses by not entering projects that require skills that we don't master. Or better, find a way to delegate to another teammate so you can leverage your strengths.
2. Manage. Focus only on resolving those weaknesses that can stand in the way of achieving our goals.
3. Mentoring. To make the most of the opportunities that will give us to weaken our weaknesses, we could consider the help of mentors.



We see that when we work our personal SDFO it is not enough to identify our weaknesses, we need to validate them and create an action plan whose objective, perplexed that may seem, is to weaken our weaknesses.

References: Pwc, TheMuse, The personal brand DAFO Soymimarca
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About me Guillem Recolons

Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).

Soymimarca Partner, Integrates Personal Branding and The Human Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

I participate in various programs at IESE, ISDI and EAE, UPF's Social Media Graduate and UVIC, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.

My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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