Say NO when you mean YES… A new form of lateral thinking?


This is the latest U.S. campaign on the upcoming elections 4 November.

Although it may seem incredible, the campaign aims to encourage voting, voter turnout. In the United States, it is rare for a presidential campaign to surpass 50% participation. A lot of people don't get involved, and between them, young groups, the most marginalized...

El anuncio, con mensajes que no aconsejan el voto, es una pura ironía que pretende el efecto contrario. ¿Pensamiento lateral?… Possibly. Here's an interesting fight occurs between right and left hemisphere, en que acaba ganando el derecho, el menos lógico.

Ya os diré si el 4 de noviembre vota más de un 50%. Di Caprio, Halle Berry, Eleen Degeneres, Forest Whitaker, Courtney Cox, Dustin Hoffman, Benicio del Toro y muchos más son poderosas razones. Eso –no nos engañemos- le iría más que bien a Obama.

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About me Guillem Recolons

Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).

Soymimarca Partner, Integrates Personal Branding and The Human Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

I participate in various programs at IESE, ISDI and EAE, UPF's Social Media Graduate and UVIC, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.

My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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1 thought on "Say NO when you mean YES… A new form of lateral thinking?”

  1. No es pensamiento lateral como tal sino el simple dualismo, el mecanismo interruptor que provoca la polarización de los conflictos, la creación de marcos (me invento a un malo para pasar a ser yo el bueno, Etc.) Una forma de pensar que es manipulable, fácil de intuir y que en el fondo es uno de los grandes problemas actuales que generan el insano escenario de partidocracia en el mundo entero. Rojos contra azulesque llevemos tanto tiempo con la misma cantinela

    Interesante tu blog.


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