detonating career

What is the trigger for your career?

Why did you study what you studied? Why did you start in this business your first job? When I ask about the trigger for career people often go blank.

The usual answer, when it emerges, I am "do not know". “I studied it because it's what I did best”. O "it was the first company that accepted me as a candidate". I do not believe it. There is always a trigger, even if it is deposited in our subconscious.

If you do not like the word detonator, some military, you can change it to "catalyst" or “driving”. But in any case there is always something that drives us to do what we do.

When weapons your story, the trigger is a key element. I usually distinguish the idealistic impulse momentum channeler.

The idealistic impulse

the idealist, as the name suggests, It is often based on a childhood dream: I will doctor to save lives, I'll cop to kill "bad guys", I will be like my father trader, I will be president of my country so that no one goes hungry and all live better. Yes sounds utopian, But does a child wants to be a politician can be president? Or a nurse may be a surgeon? Children think big. It's a shame that first ambition is lost as we mature.

The channeler impulse is to take you to the first firm decision on the type of studies to study or to take you to your first payroll in an organization.

For example, my idealistic impulse was composed of early passion for photography, music and nonverbal forms of communication, but especially by the admiration that made me see the British physicist Stephen Hawking communicate using a primary computer system. Hawking could give up talking, moving his legs, but not to communicate.

Years later my Utopian thoughts, on 1993, BT (British Telecom) launched a corporate ad with music by Pink Floyd and insight Hawking I should be written on the forehead of our leaders:

For millions of years, mankind lived just like the animals. Then something happened which unleashed the power of our imagination. We learned to talk and we learned to listen. Speech has allowed the communication of ideas, enabling human beings to work together to build the impossible. Mankind’s greatest achievements have come about by talking, and its greatest failures by not talking. It doesn’t have to be like this. Our greatest hopes could become reality in the future. With the technology at our disposal, the possibilities are unbounded. All we need to do is make sure we keep talking.

For millions of years, humanity lived like animals. Then something happened which unleashed the power of our imagination. We learned to speak and learned to listen. Speech has allowed the communication of ideas, making it easier for humans to work together to build the impossible. The greatest achievements of mankind have occurred when speaking; its greatest failures by not doing so. It should not be like that. Our greatest hopes could become reality in the future. With technology at our disposal, the possibilities are limitless. All we have to do is make sure we keep the dialogue.

El momentum plumber

detonating personal brand

Paco and Elena

The channeler impulse is the action plan. Once you've decided which of your childhood fantasies might see the light, you need to activate the necessary springs to reality.

In my case, It was the couple that you see in this photograph. my uncles, should run the year 1977 (I with 15 years old ) when this photograph was taken. They used to move in a vintage bike that call today, a NSU of which I think there are few specimens in the world. They were an unusual couple for the time: light-hearted way of dressing, the hairstyle. I do not know if it was the perfect match, but it was a good model in which inspiration. I soon learned that they were advertising. Elena had a fleeting passage by advertising, but Paco Miret was and remains one of the great creative advertising.

Paco worked at Tiempo BBDO, one of the great Spanish agencies and one of the top 10 world. They needed an assistant to the art studio. And that was me. Known photographic techniques (in my house I always developing equipment) and what fascinated me about the design.

My first payroll is January 1979, in Tiempo BBDO. 5.000 pesetas per month (about 30 €). Had 16 years old . Professional category: buttons. Today, with long boring 55, I'm still advertising, although I have changed the way to strengthen brands. I am now convinced that should be done through people. That's why I work in personal branding.

You look like a fantasy childhood or youth can determine your career and build your first passions.

I like to remember the words of psychologist Carl Jung:

I am not what happened to me, I am what I choose to be

I'll ask again what is your trigger?

Header image

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis Human Results and Quifer Consultores.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs at IESE and ISDI, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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5 replies
  1. Maria A. Sanchez
    Maria A. Sanchez says:

    Bendita comunicación!

    thanks Guillem. As usual, un placer leertey escucharte!

    As usual, tus posts nos sacan lo mejor de ‘adentro’, que diría Larralde.

    Encantada de compartir mi detonante: esa fotografía de tus tíos bien podría ser la de mi hermana, Toña, por aquellos años. Volviendo de Inglaterra.
    Copié su estilo hasta ser un calco de ella.
    El resultado fue desastroso: ‘yo con esta niña, con esas pintas, no voy a una boda familiar’, me repudiaba mi cuñada.
    Por ‘casualidadentré en el
    mundo de la belleza y de ahí a unir Imagen y comunicación, pasaron 20 añitos, compartiendo mis conclusiones al respecto en universidades, escuelas de negocios y grandes empresas (además de en cárceles, en programas de reinserción).
    Que tiempos!
    Fue para el primer ‘LabDayy gracias a Cristina Mulero, que di el gran paso a ‘Imagen de Marca Personal’. Donde tuve el placer de conocer a la ‘colladel Personal Branding’.

    thanks Guillem, por llevarme a esta reflexión.

    Espero seguir disfrutando de tu modo de comunicar, en palabra e imágenes!

    A hug.

    • Guillem Recolons
      Guillem Recolons says:

      a place, Maria! Siempre es bueno entender qué es lo que nos movió a hacer lo que hicimos. Eso nos da una pista sobre la visión. Me alegra tenerte en lacamarilla” Paradox. Un giga-abrazo!

  2. Raquel Aldana
    Raquel Aldana says:

    Hi Guillem!! Me encantó el artículo y realmente me hizo remontarme a mi pasado.

    Cuando era pequeña no recuerdo que tuviera tan definido algún sueño en específico. Siento como que mi infancia fue solamente gozarla, estudiar y hacer felices a mis padres. Cuando llegué a la adolescencia, sí que me sentía atraída por viajar, conocer personas de otros países, poder platicar con ellos y soñaba con ser Guía de Turistas en mi país, pero mi madre me botó el sueño. Terminé estudiando para secretaria y una Licenciatura en Informática y Marketing en la Universidad.

    Lo que sí descubrí en mi infancia y adolescencia, es que me encantaba leer. Me perdía horas de horas leyendo la infinidad de libros que mi padre tenía en su oficina. De cualquier tema que fuera interesante. Creo que de eso me viene la pasión por escribir y pienso que ese puede ser mi detonante.

    Gracias por compartir tu historia. A hug!


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