Ms. Carme Chacón, don't be in a hurry

Yesterday the Minister of Defence and “presidency” by the PSOE, Carme Chacón, unveiled us at a press conference that he will not run in the primaries that his party will organize to choose candidate for the general election scheduled for March 2012.

We haven't spoken on this side-thinking blog in a while., But today, y con esta notícia, es una buena ocasión para hacerlo. La ministra, imagino que bien asesorada, ha aplicado el lateral thinking en su estado más puro para declinar su candidatura. El pensamiento vertical o lógico la hubiera animado a presentarse a unas primarias, donde tenía ciertas posibilidades de éxito frente a un congreso.

But Chacón sabe que quien gane las primarias “se quemará” frente al PP el próximo marzo. ¿Para qué tener una vida tan corta?. Si no es candidata, pensemos que la ministra tiene apenas 40 años recién cumplidos (Piscis, By the way), y tiene muuuucho tiempo por delante. Su estrategia lateral es clara: dejar que pase el tiempo. No hay ninguna prisa. Primero se tienen que desgastar los que den la cara en el PSOE durante los próximos cuatro u ocho años, y luego el terreno estará preparado.

Muy hábil, ministra.

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About me Guillem Recolons

Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).

Soymimarca Partner, Integrates Personal Branding and The Human Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

I participate in various programs at IESE, ISDI and EAE, UPF's Social Media Graduate and UVIC, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.

My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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