Mrs. Carme Chacon, you have no hurry

Yesterday the defense minister and “presidenciable” by the PSOE, Carme Chacón, He gave us know at a news conference he will not stand to organize their party primaries to choose candidates / a for the general elections scheduled for March 2012.

Source: Wikipedia

I have not talked in this blog lateral thinking, but today, and with this news, It is a good opportunity to do so. The minister, I imagine well advised, He has applied lateral thinking in its purest form to decline his candidacy. Vertical or logical thinking would have encouraged to stand for a primary, where he had some chance of success against a congress.

And Chacón knows that whoever wins the primary “It will burn” against the PP next March. Why have such a short life?. If not candidate, think that the minister has just 40 just turned years (Pisces, by the way), and it has a looong time ahead. Lateral strategy is clear: let time pass. There is no hurry. First you have to wear those who give the face in the PSOE in the next four or eight years, and then the ground will be prepared.

very clever, minister.

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers,, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs in ISDI, speaker at the IESE EMBA, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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