Effectiveness without values is a tool without a purpose. This maxim -of Maltese thinker Edward de Bono- It has been a constant in the Obama campaign and, possibly, the key to its success.

"The effectiveness without values ​​is a tool without a purpose". No matter the race or beliefs: care about values. Only then Obama won their voters. When he talked about economy, it was not with the coldness of macroeconomic figures, I was facing the families, yes, future their children and grandchildren. Obama seized key concepts, as change and esperanza.

The factor emotional and values They have won the battle to a great candidate, John McCain, who has had the misfortune of having Obama as opponent. Obama was the first candidate who has transferred the responsibility to govern people: “To bring change to Washington, I do not ask you to trust my ability, I ask you to believe in yours. "

Fairplay made in USA: McCain has not only congratulated the winner, It has also ensured that America will be a great president and that blacks have gained pride. Bravo McCain.

The most surprising of this story it is that Obama has won McCain using the weapons themselves Republicans: the values. Anyone who has read "Don’t think of an Elephant"George Lakoff you know what I mean. Who has not read, I recommend heart. real-change-its-yours

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers,, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs in ISDI, speaker at the IESE EMBA, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

Want to see my TEDx talk?

Visit my site
See all my publications
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *

  I agree with the Privacy Policy

Basic information on data protection

Head "William Recolons Argenter

Purpose »Management doubts and customer services

Legitimization "interested Consent

Rights "You have the right to access, correct and delete data, and other rights, as explained in the additional information

Additional information »You can see additional and detailed information on Personal Data Protection on my website guillemrecolons.com