EKHuelva18 Personal Brand

From obliged to beat motivated to fight # EKHuelva18 #MarcaPersonal (the story)

Valora is post

The younger may not remember the great Luis Arribas Castro (Don Pollo), which put the voice to the Cadena Ser in Barcelona back in the 80. That Barcelona hospital, Franco still strong heritage, contestataria, dangerous, something anarchic, closed sea. But very human. I had the honor to see live how Arribas Castro gave off every day program with a phrase I will never forget:

The city is a million things

The real heartbeat of the city are its people. Barcelona was not in the world, as it is from 1992. But it was in our hearts. Between 1975, year of Franco's death, and 1990, in fifteen years, FC Barcelona only won a league championship. And many years was in the middle and lower part of the table. But the fans cheered like today does with his team fan Recre or Athletic Club. They were not obliged to win, why they were motivated to fight, to play well.

The case Aviles.

In May 2017 I had occasion to visit the city of Aviles, In asturias. It was the hand of my dear colleague and staff brander Elena Arnaiz. Elena, revelation for me 2017, It took us a few to that small town and organized a small one-day conference that brought -Attention- a 300 people. I talked about it a year ago in the post Jobseekers, better go for the 80 and forget 20 and also in The best of 2017 a Personal Branding. And Elena summed it up in a masterful post title Trace in the liquid space.

There I met my soul mates Eva Collado Durán and Fran Segarra (Get in Value) and my colleagues soul Andrés Pérez Ortega, Isabel Iglesias, Victor Candel, the magic of Nilton Navarro and Elena own, was a smash hit. Not only for the number of people who attended. The quality of its people, the desire, the proximity, the amount of friends emerged from that moment, of which we connected all watching their progress, listening to their stories. It was an event 100% human. He had a thirst for knowledge, but above all he had wanted to host, saluting, squeezing hands, give kisses, distribute hugs. a rush.

Unprecedented success in Spain. The Mysterious Case of Space Knowmads Huelva 2018 (alias # EKHuelva18)

In the Iberian antipode of Aviles is the old city of Huelva, la latina Onuba. You may think that Huelva has nothing to do with Aviles. Politically, historical and geographical, no. Social and human aspect, yes, absolutely.

But let's see, How has Huelva fill a large theater with about 500 people have even danced to the rhythm of I will survive Encouraged by a pregnant woman 8 and a half months?

Let me tell you something that looks amazing: I do not remember events personal brand like this.

The secret is to restore human connection

Ignition of the project comes almost a year ago as an initiative and sponsorship of the Andalusian public foundation Andalucía Emprende, from Cajasol Foundation and exciting endeavor David Barreda, since this January 2018 person revelation of the year and “Pattern” of personal brand is placed. His biography is impressive, and it is the reflection that leave their writings.

I think the key to this was not to make a massive event, It was doing something nice.

The importance of marking own profile

The speakers were able, among all, give a hug to almost all attendees, a kiss, a conversation, a photography. A “while that follow you and you liked more in person”. Normal, the person-to-person dialogue will always exceed the text addressed to a collective. When I know I dare to be imperfect, to show my vulnerable side, laughing, to cry.

#EKHuelva18 personal brand

Photo: Manuel Morillo. Final Space Knowmads Huelva 18

Thank you, a word that falls short

All the people I met in Huelva have their own profile, human, near. Huelva is not the fresón, Recre, ham or shrimp, are your people. Heartfelt thanks to all that you attended the ceremony. Thanks to the onubenses Helen Gomez Ruano and David Barreda. Thanks also to those who came from very close and gave soul to EKHuelva18, as Meme Romero, Silvia Saucedo, Seve Izquierdo, Rocío Martín, to those who came from afar as Eva Añón, Claudio Inacio, Alex Duran, my fellow stage, Eva Collado Durán, Elena Arnaiz, Andrés Pérez Ortega, Own David Barreda, Enrique Cejudo (onubense, by the way), Patricia Vázquez, Adela de Mora, the entire organization. A more special thanks to the entire team of the foundation Andalucía Emprende, Actually Cajasol Foundation, (keynote speech of its president Antonio Pulido), the City of Huelva and Andalusian. What you have done is unprecedented. You are the small village of Asterix stories that refuses to be a people of characterless, boring and cloned citizens. pure humanity. contributes, you importáis, and a lot. Do not change, please.

PD: Would you know what we mean in the Knowmads Space? Attentive to Blog David Barreda.

header image: Manuel Morillo (big)

 

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers,, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs in ISDI, speaker at the IESE EMBA, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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4 replies
  1. José Manuel Romero Jara
    José Manuel Romero Jara says:

    La calidad humana que había en #EKHuelva18 fue impresionante.
    La energía positiva que se respiró, te recarga la batería mental para unos cuantos meses.
    Aprendí mucho de todo y de tod@s pero, above all, me quedo con lo mejor: las relaciones ‘face to face’. Conocer personas que sólo nos conocíamos virtualmente.
    For me, sólo tengo agradecimientos para todo el mundo: institutions, speakers, presentadores, público y, of course, el culpable de todo esto: David Barreda.
    Muchas gracias Guillem por aportarnos tu ‘granito de arena’.
    Ya sólo queda una cosa:
    #VengaVengaVengaVenga con #EKHuelva19.

    Reply
  2. José Manuel Romero Jara
    José Manuel Romero Jara says:

    La calidad humana que había en #EKHuelva18 fue impresionante.
    La energía positiva que se respiró, te recarga la batería mental para unos cuantos meses.
    Aprendí mucho de todo y de tod@s pero, above all, me quedo con lo mejor: las relaciones ‘face to face’. Conocer personas que sólo nos conocíamos virtualmente.
    For me, sólo tengo agradecimientos para todo el mundo: institutions, speakers, presentadores, público y, of course, el culpable de todo esto: David Barreda.
    Muchas gracias Guillem por aportarnos tu ‘granito de arena’.
    Ya sólo queda una cosa:
    #VengaVengaVengaVenga con #EKHuelva19.

    Reply
    • Guillem Recolons
      Guillem Recolons says:

      Gracias Juan Manuel, veo que compartimos sentimientos y deseos de futuro. Quien debe recoger ese guante son los que han hecho posible la edición de 2018, empezando por el propio “Pattern” David. Ojalá esto tenga alguna continuidad, nada me gustaría más que revivir lo vivido con nuevas ideas. A hug and #Young people may be of hate

      Reply

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