The Year of CREATIVITY: the world needs creative thinking more than even before

La buena noticia es que Edward de Bono ha sido elegido por la Unión Europea como ‘Ambassador for Thinking for this year 2009, el año de la Creativity.

In “Idea Creativity”, his recent January message, bono highlights the difference between artistic creativity and creativity in thinking. Reconoce que la primera es la más conocida, pero también piensa que hoy el mundo necesita el pensamiento creativo más que nunca en la historia “the world needs creative thinking more than even before”.

creativity-and-innovation-eurpean-year-20091Here is the full text:

idea creativity

I was in Prague on January 7th. for the launch of the European Year of Creativity, 2009. The Czech Republic has the presidency of the EU for the first half of 2009.

As usual one of the big problems facing creativity in the inability of language to distinguish between artistic creativity and idea creativity. Both involve creating something new which has value. The practical problem is that the Year of Creativity may tend to focus on artistic creativity because it is better known. That is unfortunate because the world needs creative thinking more than even before. Many problems facing the world are not easily solved with our existing thinking. I am very much in favor of artistic creativity but we do need idea creativity.

It may be that people still believe that nothing can be done about creative thinking and that we just have to wait and hope for new ideas. That attitude is very old fashioned but still prevalent. Many people just do not know that there are formal and deliberate ways of creating new ideassuch as the tools of lateral thinking.

I encourage anyone reading this message to write to your government and the European Union to emphasize the need and possibility of creative thinking.

It is indeed a move in the right direction that the EU has appointed me ‘Ambassador for Thinkingfor the year of creativity.

Suscríbete al blog

In addition to receiving the news in your email, Take the ebook:
THE BEST AND WORST OF 2020 IN PERSONAL BRANDING AND TRENDS 2021

The best and worst of 2020 personal branding and trends 2021, 3D book

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).

Soymimarca Partner, Integrates Personal Branding and The Human Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

I participate in various programs at IESE, ISDI and EAE, UPF's Social Media Graduate and UVIC, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.

My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

Want to see my TEDx talk?

Visit my Website
View all my posts

Leave a Comment

  I agree with the privacy policy

Basic information on data protection

Responsible » Guillem Recolons Argenter

Purpose » Management of doubts and customer services

Legitimation » Consent of the interested party

Rights » You have the right to access, rectify and delete data, as well as other rights, as explained in the additional information

Additional information » You can consult additional and detailed information on Personal Data Protection on my website guillemrecolons.com