The impact of the web 2.0 at the Personal Branding

Before the Web 2.0 change our world, it was hard to get enough personal notoriety to stand out. There were no blogs, Or Twitter nor networks like Linkedin, so the only alternative was to advertise in the local or economic press. With good luck, one could perhaps organize a professional meeting and reach five to ten people at once.

The Web 2.0 Amplifies the way we move on the net, first impressions and personal visibility and self-promotion. The personal branding uses this valuable tool not only to promote us, if not also for our name to be automatically associated with a concept or routine.

If before the power was of the companies, the new era is that of personal branding. Start from this blog a new chapter of posts that will revolve around this discipline.

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About me Guillem Recolons

Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).

Soymimarca Partner, Integrates Personal Branding and The Human Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

I participate in various programs at IESE, ISDI and EAE, UPF's Social Media Graduate and UVIC, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.

My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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