Lateral thinking applied to advertising against drugs

In 2006 I had the opportunity to work for a very interesting project promoted by the foundation FOSCAD (help against addiction), sponsored by the Ministry of Health of the Generalitat de Catalunya and with the collaboration of the Association of Advertising and PR of Catalonia.

It was to hold a poster contest against cannabis among young university. The project was framed as a joint initiative between the College (2Young creative contest edition), the Generalitat and FOSCAD (fight against drugs). JCDecaux collaborated and the City of Barcelona.

The first surprise was the participation, that far exceeded the 19 College Award candidates in the previous edition: It was reached 120 participants!!

The second, much better than the first, It refers to the qualitative factor: chosen as a prize piece (6.000€ + the publication of the piece), Roman Lozano, verges on the sublime. The owner “Mary loves it” (translated would be something like “Your Mary does not love you”, genial. And the image… judge for yourselves.

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers,, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs in ISDI, speaker at the IESE EMBA, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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2 replies
  1. SOLA GUSTAVO ANDRADE
    SOLA GUSTAVO ANDRADE says:

    IMAGINATION AND LOGICAL THINKING WITH CREATIVE, INTELLECTUAL TASK IS SUCCESSFUL MODERN SCIENCE.

    ING GUSTAVO ANDRADE

    Reply

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