In 2006 I had the opportunity to work for a very interesting project promoted by the foundation FOSCAD (help against addiction), sponsored by the Ministry of Health of the Generalitat de Catalunya and with the collaboration of the Association of Advertising and PR of Catalonia.
It was to hold a poster contest against cannabis among young university. The project was framed as a joint initiative between the College (2Young creative contest edition), the Generalitat and FOSCAD (fight against drugs). JCDecaux collaborated and the City of Barcelona.
The first surprise was the participation, that far exceeded the 19 College Award candidates in the previous edition: It was reached 120 participants!!
The second, much better than the first, It refers to the qualitative factor: chosen as a prize piece (6.000€ + the publication of the piece), Roman Lozano, verges on the sublime. The owner “Mary loves it” (translated would be something like “Your Mary does not love you”, genial. And the image… judge for yourselves.