the first heroe

The first hero of the Twin Towers

that fateful 11 September 2001, as he watched the images of the plume of smoke coming out of the north tower World Trade Center, Philippe Petit remember the morning of 7 August 1974 in which, shortly after 7 am and precisely from the north tower itself, would the first steps on steel wire that separated the Twin Towers del World Trade Center, To over 400m. Tall.

During forty five magical minutes, Small he toured the cable end to end, jump, HE sat down e, even, did reverencias He surprised the audience that filled the sidewalks Manhattan unable to remove the view of figure dressed in black, over their heads, ran the space between buildings newly released. Even the police, to stop Petit, hesitated whether to applaud or handcuff.

Philippe Petit, their 24 years old , He had become a legend.

and they climaxed six years of planning, Petit in which not only had to practice his skill as tightrope walker. He also studied everything about the building buildings and the way in which he and his collaborators could to get the necessary equipment to the roof of the north tower without waking suspicions.

His feat had such repercussion that were removed the charges and, instead of going to jail, It was invited to play your ride Central Park. In addition, He was given a lifetime pass that allowed the visit to the towers and Company it was recorded in one of the steel beams of the north tower.

Since then, Philippe Petit ha travel the world walking on the wire in all types of locations, as the Cathedral of Our Lady one to Torre Eiffel, on Paris, or the Sydney Bridge. They have written several books around her walk between the towers and, on 2008, It was filmed a documentary that included the original images.

The history Petit's feat, which began by reading a magazine in a dentist's office, we sample Like the goals are attainable wherever they used determination and passion, Guided by an appropriate strategy without skimping on knowledge.

And, first of all, must be a view, and here is where the success Petit and other great artists and geniuses. This concept is well reflected in a sentence, attributed to many authors who did not cite any, what does it say:

“Innovation is to look where everyone has looked at and see what no one has seen”

In front of that magazine where others had seen the announcement of a fantastic construction, Petit had a vision: He saw an opportunity to display their art, to shine and to do something that the rest of humanity considered impossible.

Still today, their 63 years old , Philippe Petit sigue chasing one of his dreams most craved: cross the Grand Canyon.

About me Celestino Martinez

Celestino Martinez is a consultant, former, lecturer and director of retail marketing at Flow The Retail Partner. After accumulating a great experience for more than 20 years in many areas of the world of retail, It has specialized in the areas of retail marketing and experiential marketing.

As a consultant working with brands and retail distribution companies and in his role as trainer collaborates with numerous universities, business schools and institutions. It is also required as a lecturer and master of ceremonies for both professional events as companies working with the retail sector.

His personal blog won the Gold Award for Best Marketing Blog 2012. He also writes professional marketing and retail publications in Spain and Latin America and has authored several books.

See all my publications
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