We started the year talking about successes low cost: YOIGO already has a million customers

logo-yoigoWe are pleased to share the news that the fourth mobile operator in Spain, Yoigo, He has reached the million customers in just over two years since it began commercial journey on 1 from December 2006.

For the CEO of Yoigo, Mr Andsjö, this figure has special significance because it shows that in Spain can “telephony succeed low-cost”. “We were told there was no room for another operator, we were not going to get customers, it was a gamble too risky”, He emphasized the manager.

The low-cost operator, which he has so far deployed 2.500 antennas, It has a sales channel 'on-line’ and more than 400 exclusive shops.

Andsjö stressed that the market has changed in two years and found that Telstra was a 'cornerstone’ this transformation. The steering as an example of the change rate only to 8 cents per minute for any destination and at any time, or access the Internet from mobile by 1,2 euros a day.

He appears before the company had three major operators to whom, according Andsjö, but it seemed impossible to deal “in Yoigo we have achieved with our principles of justice, simplicity, transparency and a touch of imagination”.

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis Human Results and Quifer Consultores.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs at IESE and ISDI, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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