managers, technical profiles, account managers, marketing team, HR team
It is a program that combines training and consulting. The program of internal brand ambassadors usually treated five major areas
- Mindset > The importance of the new context VUCA and the consequences of the digital economy, worker skills S. XXI
- Personal brand > Self-awareness exercises to complete a SWOT. Work objectives and value proposition. Business model development and personal message. Communication plan
- Corporate brand > Aligning personal values / corporate. View, mission. Knowledge of the dynamics and communication tools and employer branding company.
- Crisis management: A crisis is managed by the corporate communications department. But with good internal brand ambassadors saves it, and a lot.
- E.P.A. > Working staff learning environment that allows professionals to act as brand ambassadors aware of the hand of the most effective tools for creation and content curation, networking and manuals that allow the growth of the working environment. They include measurement of results and KPI's basic.
More information on these items:
- The strength of the internal brand ambassadors (Employee Advocacy)
- Who is better spokesperson, the employer or its people?
- 8 benefits of being brand ambassador in your company
- Brand Ambassadors: Are outside or internal?
- crisis and internal brand ambassadors: luxury reinforcement
- Personal Branding in the company: Applications, pros and cons
- No social employee without social enterprise
Between 12 and 16 hours, workshop format with high participation in dynamic and role play attendee. Presential: In-company or instead agreed
Contextual knowledge, work personal brand and value proposition, alignment with corporate values, job message, formats, environments internal and external communication, crisis communication, digital frame and personal learning environment