“In Europe there is a crisis of values, reigns as 'Islamically correct', Secularism is sick”

The phrase, of Magdi Allam, it has drawn my attention. It has a powerful emotional charge. You will agree or disagree, but it is undeniable that the phenomenon of immigration is changing perspectives. The Christianity, predominant in recent 2.000 years in Europe, you are losing weight in favor of secularism and religions “imported” from immigration.

The phrase appears in article Maria-Paz Lopez, La Vanguardia, Tuesday edition, page 5 under the title “Cross-Allam“. I deals with the story of an ex-Muslim baptized by Pope, you just found a Christian party in Italy. a curiosity.

The notorious part of the sentence is “Islamically correct what prevails“. The truth is that Europe is becoming a civilization “sponge“, which rapidly absorbs the phenomena that come from other areas, other cultures. Santa Claus celebrate as normal, forgetting our Kings, our mangers. We connect to Facebook, We see CNN. Some no longer remember the origin of Easter holidays, but everyone knows when Ramadan falls. Crisis of values? maybe. There are also new values ​​coming from outside. Perhaps now we are more united than before. The truth is that the picture is changing, and Christianity needs to take a media push not lose weight in the European society. Is it the .pregunta is a side approach of Christianity?

kolbe_loquenecesitasesamorI have had the opportunity to browse through the magazine ever “Kolbe“, a magazine program produced by several Catholics who teaches creative advertising a new way, an approach lateral, to understand the Catholic religion. My good friend Manolo Portabella It is one of the authors of the journal. Address Kolbe Foundation Internet is https://www.fundkolbe.org and one of its objectives is “preach the gospel putting him on a modern context, actual”. If the way to see things “Kolbe” is spread over, possibly Christianity recover part of their lost portion.

I leave you with some examples of creativity Kolbe.

kolbe_la-chispa-de-la-vida

kolbe_rutabacalao2

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers,, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs in ISDI, speaker at the IESE EMBA, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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