Management of envy

Personal brand, management success and envy

Fortunately, I am not among the tribe that does not digest the success of others. Unlike, when I see progress Competitor, my first reaction is to congratulate. The second is to understand that I must constantly improve to not stay off the hook. without envy. And the third is to have him / her at future events related to my profession (in this case, personal branding).


However, I think humanity this behavior is not the usual. Typically the appearance of envy as belittling the work of others or ignorance (If I do not see, does not exist).


How can the professional who takes a step forward, that has success, managing the envy of others?

From the point of view of personal branding, understood as a personal brand management, jotted down some ideas that can help harmonize, smooth and, above all, normalize the situation graceful person and to better understanding of their environment:
  1. Act guided by our personal values, not wanting to like everyone. Recall that Gandhi had many friends as detractors, and Donald Trump. An over-performance to try to satisfy everyone can backfire and generate false future expectations.
  2. If success has been involving a team of people, we thank personally and publicly. From a business, for example, internal communication channels and external media as social and professional networks. Try a personal success as a result of a collective effort can help convey the idea that this is a collective success.
  3. If this is an improvement in the professional category, manage as a co-branding three brands, own, the people who make up the closest team and brand of the organization. Take with a dose of humility. For example, a professional network like Linkedin, in drafting the change of professional category, disable notifications. Thus appear in the timeline avoid all contacts with change. In the professional holder, take to write a value proposition, no charge, including the team and the brand. For example, Imagine someone responsible promoted diversification. In that case we could write something like “Creating opportunities for growth in new markets with the unbeatable team (The company Brand) XXXX”.
  4. To have careful what is published in the most personal networks, like Facebook Instagram. They are the ones that can arouse greater rumors and envies. Adopt minimalism could be a good technique, and in this regard, less is more; not overdo communication success or expect someone else to do it would be appropriate.
  5. Hybrid networks like Twitter, a type of cross-project leadership, based on community support, It's appropriate. For example, not appear in a photograph solo, better people.
  6. If you have your own blog, we have the opportunity build a storytelling about the company, brands, achievements, equipment, view, act as a true brand ambassador, a transmitter public trust with greater power than advertising or PR. This same, social networks prevail soon, It is difficult to manage. In the absence of own blog, there Press, Linkedin blog. In such a case it would be interesting to validate the content with a colleague, superior or friend before publishing to avoid hurting susceptibilities.
  7. By last, do none of the above if it violates the values personal, although I prefer to understand that if it is a deserved success, the above recommendations will not be as something unnatural.

He says the saying that envy follows merit as the shadow follows the body. Have a nice week!

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About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner Soymimarca, Integrates Personal Branding and The Human Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

I participate in various programs at IESE, ISDI and EAE, UPF's Social Media Graduate and UVIC, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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8 replies
  1. Ana Trenza
    Ana Trenza says:

    Good article that Guillem, wise advices!! They are simple to implement, but sometimes by carelessness or lack of time we forget.

    Thank you very much for helping us become better!!


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