Is it good to hide information to boost your personal brand?

Humanity never ceases to amaze me: Now it turns out that to find work you need to hide relevant information in your digital profiles (and also in analogue).

If you're short on time, I invite you to see this one-minute summary:

Hiding academic information, the latest fashion

I don't know from which country you read this article, but in Spain it's happening. People who eliminate complementary trainings as important as a master's degree or university postgraduate degree. And they do it so as not to force companies to pay better. That's right, I live in a low cost country, What penalizes merit, training and experience (I covered this last topic two week ago in the post What's going on in Spain with the seniors?)

It seems that good training is understood as over-qualification, and that's punishable. A pity. And the paradox is that on the other hand, the same companies they hire require extensive academic training. In a nut words and for us to understand each other, they demand it but they don't pay for it. And that's why, the candidate has no choice but to hide information.

Privatize social media, another way to escape the headhunter online

hide information on social mediaIt also turns out that many job seekers start hiding information and privatize their social media profiles to escape the jaws of e-recruiters, nethunters or online headhunters.

I don't distrust having a private profile, it would only be missing. But getting to the point of having Facebook, Twitter, Instagram private and not appearing by Linkedin for fear of exposure seems sincerely absurd to me.

If your intention is to share photos with the family, there are other options, how to create a private board on Pinterest. Having private profiles is equivalent for a recruiter that we have something to hide. And that's not well perceived, even if we have all the freedom to do so.

Social and professional networks are a window into the world of networking and an opportunity to explain what we can do for others (value proposition), to explain how we are (Values) and who we are (Profile, Cv...). Not taking advantage of that is going back to the last century.

Avoid your superiors or company equipment, another way to hide information

Another current: I also see that many people do not admit or invite their bosses or social media team to avoid being "spied on".

Almost all social networks have mechanisms in place to hide certain posts certain people. There's a lot of literature on that on the net.

Does it make any sense to hide information to progress or not to be disqualified? We're in convulsive times, but also in times of fake news when truth and authenticity are appreciated. It's clear that not everyone thinks the same.

For my part, I think everything leaves a mark, and what we don't do and we don't show also leaves it. It's very personal., but I like working with open people, who have little to hide and behave similarly on and off the grid. If you're an out-of-network introvert, you don't have to pretend not to be within the network.

And you, What do you think?


Stock Photos from Rogistok & Prostock Studio / Shutterstock


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2 thoughts on "Is it good to hide information to boost your personal brand?”

  1. Very interesting, it's a constant debate for me. Even more so at this time of unemployment. I wonder, where is the sacred right to privacy?, Has it become a luxury?, must we possess a model digital identity in order to qualify for the opportunity to prove our worth as workers?, Turning into products, doesn't make us equally disposable?, what good is a model display without an accredited degree or professionalism?. All kinds of information is interpretable, how can I be sure that I'm projecting the image my employer wants to see without giving up my honesty and privacy? If I publicly show up as a creative person, am I not subtracting from my professional business profile? And on the contrary… Anyway, Guillem, doubts that would touch Hamlet himself. I'd appreciate your views.. Best regards.

    • Hello Manuel. I think it would be nice to distinguish between person and character. The person already exists, you don't have to create it. The character is a fiction created by a person. In the text I talk about considering the Internet as a more, already almost fused with the real, and act the same, without masks or pretending what we're not. There's a reality that's irrefutable: if you don't communicate, they're not going to find you. It's not enough to be good anymore., you have to value it. Of course you have the right to privacy, but if privacy makes us disappear from the network, we miss the opportunity to be found by recruiters, Partners,… The best visualization is the one that lets you be yourself, no character, with your pros and cons (Yes, the cons too). And he thinks we can champion multiple competencies; I've met a lot of very creative commercials: are usually the ones that work best and the best results get.
      I send you a greeting and wish you all the best: find work (Good job) it's an investment that takes time and cunning.


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