Personal branding and ethics / Guillem Recolons

Personal brand and business ethics: a combination that works and will more

Jesus of Nazareth is credited with the phrase “Let him who is without sin, cast the first stone…”. By that I remember that, “which more which less, everyone why we shut”.

Business ethics

Beyond the philosophical sense of the Business ethics, I like to analyze it in the sense of: set of customs and norms that guide human behavior or value of a community.

Personal brand and business ethics

Ethics has a close relationship with personal branding. In managing our personal brand value proposition work, something that projects a benefit to others. Ethical behavior of each person has consequences for others. If we were hermits, such behavior would be irrelevant. Living in community, We pledge to respect each estate values.

Three examples of business ethics

I collected three cases of business ethicsl I think are exemplary, two of them in the field and inspiring positive, the latter as an example of human misery, of countervalues. All three are or have been influential people, powerful in their working universe.

1. Christopher Columbus, the soul of La Fageda

Although the name referred to the discovery of America, Today the world is alive boasts a discoverer of the most inspiring ethics. Psychologist Christopher Columbus understood that madhouse madmen were, first of all, people. So, Hand 14 mentally ill he sought and found how to establish a model company. And he did. He founded the Beech. Columbus was social personality of the year, magazine award Business commitment. In this video Program “Spared” Jordi Évole is his story. Do not miss it.


2. Emmanuel Faber, and business ethics in the wake of Danone

If you wonder what the CEO (world President) of Danone, without knowing, What comes to mind?… tie? millionaire? discipline? To me the same thing happened to me. Until a storytelling workshop, Gay Victor Zaragoza I presented the video of Emmanuel Faber to leave then and invite you to see. His story is huge, wonderful, but thanks to him the best is the purpose of Sr. Faber, and that permeates the entire company: social justice. Find out power purpose in personal branding:

3. Mr. X, an example of moral turpitude

Mr. X is an entrepreneur, already retired, whose leadership style was based on the hot seat syndrome. And they can not do business by being good at what you do, but by pure cronyism. That worked at a time, but now it does not hold.

As fate, Mr. X has been involved in a case of illegal party funding. In his statement to the judge, He defended the idea that his company needed to collect and he did not care how to do it. So far nothing too outrageous, abnormal normality. But when the judge asks who her party contact, Mr. X indicates that whoever was responsible for business contacts with the party was CFO, deceased. Pass the dead to the dead is an example of ethical turpitude, mainly because the dead can not get up to say: “That is not true”.

Bad examples of Business ethics They are as inspiring as good, They teach us the way not to take. And I repeat what I said at the beginning “he who is without sin…”.

Cover photo: Santi Rodriguez. First sunbeams in the forest of La Fageda d’en Jordà in Garrotxa, Girona, Catalonia.

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis Human Results and Quifer Consultores.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs at IESE and ISDI, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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4 replies
  1. Teresa V. Altarriba
    Teresa V. Altarriba says:

    Spectacular cases of Columbus and CEO of Danone! People with a purpose empires rise through values. Thanks for letting us know these examples!


    • Guillem Recolons
      Guillem Recolons says:

      Teresa true! We talk about values (I call affectionately “Superpowers”) that moves what seems impossible. Fortunately, businesses increasingly watch over ethics, and if at first it was something artificial, now he comes from the hand of leaders, of people. Thanks for write!

  2. Gabriela Perez Sanbucetti
    Gabriela Perez Sanbucetti says:

    Fantastic reflection and especially current.
    Now, I wonder why give only the names of the positive examples and negative example just to put Mr. X ? It would not be logical that especially this had the popularity of his act?


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