Executive Branding.
It all starts up

Why Executive Branding?

Promote the development of personal brand management is a benefit for the organization and for the managers themselves: It is the soul of Executive Branding. The organization achieves more effective spokespeople and empathic, values ​​alignment, greater reach of communication and a clear improvement in stakeholder confidence, both internal (equipment, Steering Committee...).

With the program Executive Branding, managers benefit from an improvement in their self-knowledge, depth work on its value proposition, a profile management own brand, greater knowledge of internal and external communication tools and, of course, greater visibility and medium term, greater recognition.

And the best, activate their cross-cutting leadership as changemakers or change managers, acting as an example to their teams.

VUCA, an environment that is problem and opportunity

The Executive Branding program addresses the manager's personal brand in the current (and it seems that future) volatile environment, uncertain, complex and ambiguous (V.U.C.A.).

One of the powers of the director of the XXI century is the detection of informal and cross-leaders in the organization. These are professionals who do not hold a particular responsibility, but exercised de facto and informally. They are the changemakers or future managers. Executive Branding has a close relationship with the management of the organization's cultural change.

Related Posts:

  • Profiles

    Executives from all areas of the organization and responsible for managing cultural change.

  • Duration

    6 hour sessions either in-company, remotely or instead agreed.

  • Title Benefitsfrom list 3

    Improved self-confidence, the value proposition, in the message. Creating plan internal / external communication, digital working tools and personal learning environment.