Expose network / Guillem Recolons

Personal storytelling: How far should I expose myself in social networks?



I often ask myself, how far should I expose myself on the Internet, on social networks? As the singer Alaska said in her most memorable lyrics who cares what I do? who cares what I say?

If you have just a minute, here's a video summary (in Spanish):

Disadvantages of exposing me, the negative side of personal storytelling

I'll be direct: exposing myself is tantamount to undressing. At least in a metaphorical sense. It means revealing moments of my life that perhaps many people do not know. It means showing vulnerabilities, fears, doubts, failures, weaknesses. Why not, exposing myself requires courage .

Perhaps for those of my generation, exposing myself is unnatural. They told us to be discreet, that information is power, and that it had to be managed well. The children of the Cold War grew up with spy movies. The spy was no more than someone who knew how to obtain information at the risk of his life for it. Well, and it still is...

Let me expose bare to troll attacks, Data hunter, advertising algorithms, the same public administration, CEO of social networking without scruple to trade with private data.

Advantages of exposing myself, a way to accelerate empathy

Why not, exposing yourself - properly -- also it has its advantages. It means transmiting personal values, communicating the personal story. Explaining a lot of why, a lot of hows, a lot of whats. Make it clear whether we will fit in with one project or another, with one team or another.

The big question that comes to mind to stage the advantage of exposing me is this: Why should you trust me if you don't know what moves me, what makes me get out of bed every day? Professional relationships no longer only revolve around a value proposition, there is a human being behind it purpose and values that act as pillars.

I have been a naive for a long time; and possibly that will accompany me until the end. For years, I have relied on people guided solely by their skills. And I haven't always been right. Now I'm clear. I buy your personal story, your emotional DNA, your way of seeing the world and wanting to change it. Your way of understanding others. And I hope you do the same with me..

Who cares? Maybe people like you or me

As Sting says, "sé tu mismo, no importan lo que digan” (be yourself, no matter what they say). That way you will connect, you will transmit confidence. Another question is how to expose me. I would say that dozens of selfies in the WC don't matter to anyone. Neither the chronic jinx, the pathological pessimist or the one who replicates what others say without proposing a story and a proposal of his own. Working on the personal story is a nice challenge. I invite you to share it.

Photo by Glen Carrie on Unsplash

PD: Manuel Miguel Hernandez to always Pujadas

Today I learned that he died Manuel Miguel Hernández Pujadas, Coach, consultant, University professor, mentor, adviser, change manager, communicator and strategist. I met him at 2016 as one of the speakers of TEDx Lleida. We shared stage, nerves and laughter.

I can only tell you what you said at the end of your talk, "May the Force be with you". And I can do more, leave here your legacy in the form of a talk about the secrets of good communication. Have a good trip, my friend!

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis Human Results and Quifer Consultores.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs at IESE and ISDI, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

Want to see my TEDx talk?

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8 replies
  1. Oscar Del Santo
    Oscar Del Santo says:

    I am of the view that the 'emotional imprint’ Our brand has its own energy and attracts emotions and values ​​similar to those seen. That's why I personally share the emotions and values that inform my brand :-)

  2. Celia Hil
    Celia Hil says:

    Guillem hug, sorry about Manuel Miguel

    About post, I think you can apply the phrase of the Middle Ages Paracelsus “No poison but doses” ;-)

    And I also agree with Oscar Del Santo “Emotional Footprint” It is part of our brand and help us or hurt in attracting people and projects that add or subtract.


    • Guillem Recolons
      Guillem Recolons says:

      True, Celia, no poison without dose. Hopefully as a great spokesman for the brand specialist personnel and RH you can convince the Stoics that emotional footprint is part of our brand, and therefore it is positive adequately transmit. A hug!

  3. Cristina
    Cristina says:

    Hi Guillem,
    Very good post! We work with people in organizations, share the same values ​​builds the path.
    Be yourself with respect and education I think the best option.
    What opine Sophia? ?

    Thank you for your thoughts Guillem.

    • Guillem Recolons
      Guillem Recolons says:

      Hello Cristina! In a world increasingly distrustful and uncertain, I am convinced is that Sophia would agree to fix our purpose and key values ​​of human relationships

  4. Carlos Rojo Jr..
    Carlos Rojo Jr.. says:

    I like Express approaches and visibility networks as life itself, so I'm.

    I may not Doctorate networks, but Per experience and VP (professional vocation), give me empathy to see beyond for relying on networks as a tool link between intentions and results. For that, for almost two decades evolved like to learn how to unite all the personal and professional approach to personal branding and pack.

    In my case, technology and cycling can be fused to the message, for example; Mobility without pollution. Others. From there the Fan possibilities can be very large, from giving support to technologically shared ecological and rural bike routes, sportily.

    • Guillem Recolons
      Guillem Recolons says:

      So Charles, networks can be seen as tools link. Your combination technology – Cycling is not only positive in itself as a transmitter of values, because the connector becomes more communicate, something that few dare to. Thanks for writing!


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