Personal Brand Diagnostics 2: Internal Feedback D.I.S.C.

In this new episode of the journey of our personal brand, we're still in the diagnostic area, our self-knowledge. The first part of the diagnosis is focused on external feedback, with valuable advice from the specialist Noemí Vico.

This time, one of the most interesting tools of self-knowledge based on internal feedback, the D.I.S.C.. To this end, I've turned to one of the world's leading, Virginia Guisasola, alma mater de Disc for all.

Before we make way for Virginia, I just say I've been working with your D.I.S.C. platform for a long time. in my personal branding consultancies, especially in managers (executive branding). And the bottom line is that it's a highly effective tool not just diagnostics, but as a driver of challenges to be developed in a personal brand plan.

If you have little time, I invite you to watch this video-summary:

And now I do., then I leave you the contribution of Virginia Guisasola.

D.I.S.C., a tool of self-knowledge

The need for a high knowledge of oneself in order to create a good personal strategy is, definitely, the fundamental starting point to enhance those aspects that bring us closer to our objectives and an excellent opportunity to modify those that take us away from them.

As you've heard on a multitude of occasions, "Information is power", And in this case, quality information about oneself is the key, the starting point from where we'll feel like it's us, and not chance, those of us who rule the course of our lives.

Why D.I.S.C.?

Definitely, there are different means to work self-knowledge, but let me explain why the D.I.S.C. report has been going on for decades., based on the D.I.S.C. methodology. doctor and professor in psychology William M. Marston, proven to be a fundamental tool in contributing to people's self-knowledge and development. Used not only by coaches, but also in human resources departments, areas of training and employee development in companies around the world, the strengths of this tool are its simplicity when it comes to making it, objectivity in its results and quantifiable, so that the progress of the evaluator can be measured.

Feedback with D.I.S.C.

What is D.I.S.C.?

I'll start by explaining what it is and where this word comes from. D.I.S.C. is the acronym for four traits, purposely chosen, for representing four essential traits in human behavior. Thanks to the D.I.S.C. report. it is possible to know the level of Decision of an individual: that is, how it responds to problems and challenges. Your level of Interaction: how that individual relates to and influences others. Serenity: measures your response to changes and the pace of things. Compliance: how it responds to established rules and procedures.

Well, the unique combination resulting from the answers to the questions in the D.I.S.C. questionnaire and the subsequent algorithmic calculation of these, result in a detailed report explaining a personal profile that allows us to understand how a person acts assessed in different areas, even answering questions that have long been an unknown to oneself, because of the possible lack of objectivity when it comes to self-assessing, since in most of the time it is inevitable that it will be altered by conditions and/or beliefs.

The power of information

As I've already advanced above, one of the secrets of the success of D.I.S.C. assessments. it's his ease when it comes to interpreting your results. Unlike other diagnostic tools, this does not require prior knowledge in psychology or specific studies in the interpretation of psychotechnical tests. Expressed in clear and concise language, dumps very relevant information about our personality and behavior.

Thanks to the report you will have access to the following information:

  • You'll know how your natural or instricatory "I" behaves, versus your "I" adapted or modified by the belief of what you think the environment expects of you.
  • You'll find out what your real motivational tendencies are, uncensored.
  • You'll know exactly how you tend to relate to others and therefore have valuable information to chart improvement strategies.
  • You'll understand why it's easier for you to relate to one type of people than others, and you'll have the written keys to where you should turn your attention to improve your personal relationships.
  • It will show you a list of your main skills so you can use them in favor of your strategy and give you access to those aspects or areas of improvement.
  • It will show you what behaviors are increasing your stress and why.
  • Your control method, your reaction to pressure, your predominant fear, how you try to influence others and your potential areas to work, are also some of the information you'll have.

300 million resulting reporting variables

Although each of us we are unique people and more complex than any tool could ever measure in its entirety, D.I.S.C. report (I always talk about the brand I work with, for having more than 300 millions of variables in the resulting possible reports, a veracity in the results endorsed by the American College of Psychologists and the audit of the International DISC Institute), provides vast information based on the answers offered, that will make it easier for you, definitely, get objective quality information both in terms of your personality and innate behaviors, (those you show in your most intimate environment) and the adapted, (behaviors you show in social and work settings).

Stock Photos from Chanchai Dunlayaperadit / Shutterstock


Why personal branding is important and how to own your own brand

Under this umbrella I have had the opportunity to give two new talks in IESE Madrid for various groups of students from the Emba (Executive M.B.A). Organized by Vicky Lambiri (Associate Director, Career Management & Counseling – Working Professionals), the event has focused on two big axes around our personal brand: the need to define and project a value proposition Solid, Differential and relevant, and break the paradigm that a person brand is to create a new character. Unlike, personal brand should show the most authentic side of the person, whether in the professional or private spheres.

Vicky Lambiri & Guillem Recolons, IESE campus Madrid

Vicky Lambiri & Guillem Recolons, IESE campus Madrid

Guillem Recolons IESE Madrid EMBA 1A

Guillem Recolons IESE Madrid EMBA 3 Guillem Recolons IESE Madrid EMBA 4

About me Virginia Guisasola

Ceo of D.I.S.C. for All, company focused on D.I.S.C methodology tests. behavioral assessment that helps professionals learn more about what makes them unique and understand where they are most valuable to the company. Author of the book "LinkedIn Express" and CEO of Linked Woman.

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About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis Human Results and Quifer Consultores.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs at IESE and ISDI, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

Want to see my TEDx talk?

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  1. […] second we started working on self-diagnosis, our internal feedback, with the powerful D.I.S.C. tool. and the help of expert Virginia […]

  2. […] second we started working on self-diagnosis, our internal feedback, with the powerful D.I.S.C. tool. and the help of expert Virginia […]

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