freddie Mercury: personal brand to the end

Freddie Mercury: Personal brand to the end

There is a saying: "Genius and figure, to the grave ". All people with a Personal brand consistently lead internalized during all his life, and a good example would be Freddie Mercury, the unique singer of the rock band Queen.
“The Show Must Go On”
It can be considered the musical testament Freddie Mercury, and history of recording, the best example to illustrate the consistency and consequence of their Personal Brand.

Brian May and Mercury himself had composed the letter: a poignant storytelling of the last days of the great singer, acceptance of impending doom and positive attitude against it. The demo version of the song was recorded in the demo with the voice of falsetto May, because of high records necessary to execute it as it had been made.

Mercury's health, AIDS patient, It was badly damaged. Thus, disc producers doubted that the singer could achieve the demanding vocal registers theme.

When communicating doubt Freddie, he reached for a bottle of vodka which gave a good drink and, approaching the microphone, he answered:

“I’ll fuckin’ do it, darling”

Freddie Mercury singing the subject in one shot without greater problems, reaching its highest registers and astound the audience. Brian May, and not a few admirers of Queen, consider this issue as one of the interpretations a bit bright the great singer.

Due to physical deterioration of Mercury, it was decided to mount a video in which material is compiled from the last ten years the group. Six weeks after the release of the topic, Freddie Mercury was losing the battle against AIDS. Since then, Your personal brand and its legend continues to grow.

¡God Save The Queen!

Photo: Nuno Alex Silva (flickr)

About me Celestino Martinez

Celestino Martinez is a consultant, former, lecturer and director of retail marketing at Flow The Retail Partner. After accumulating a great experience for more than 20 years in many areas of the world of retail, It has specialized in the areas of retail marketing and experiential marketing.

As a consultant working with brands and retail distribution companies and in his role as trainer collaborates with numerous universities, business schools and institutions. It is also required as a lecturer and master of ceremonies for both professional events as companies working with the retail sector.

His personal blog won the Gold Award for Best Marketing Blog 2012. He also writes professional marketing and retail publications in Spain and Latin America and has authored several books.

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7 replies
  1. Guillem Recolons
    Guillem Recolons says:

    Ab-so-lu-ta-to-te bri-Lln-te

    I had never noticed in the text of this song, a text that maybe we should have framed on our nightstand.

    Besides the title, I prefer the words “Does anybody know what we are living for?”

    • Celestino Martinez
      Celestino Martinez says:

      Thank you very much, Guillem!

      The history, the letter and the circumstances surrounding the recording are not to forget.

      Like it shows, when it was published “The Show Must Go On”, The group included on side B the subject in 1973, It was his first single. In an elegant message to his fans, communicated the inevitable outcome of the disease and its leader closing circle it posed to the group.


  2. Cristina Llubiá
    Cristina Llubiá says:

    The best example you could have found!!. Gran Freddie Mercury, great song… unique personal brand.. ¡God Save The Queen! Celestino fully successful.

  3. Joel Pinto
    Joel Pinto says:


    What I can tell you have not already said Article? Only examples like Freddy, who I admire very early in my teens, they can prove that a mark is made only when the commitment to our values, beliefs and opinions we took him to the bitter end, and that we are able to prove our worth, even if the environment does not seem to favor us.

    Excellent article. excellent inspiration. the sector :-D

    • Celestino Martinez
      Celestino Martinez says:

      Thank you very much, Joel!

      I very much agree with your analysis. Values, and limiting, commitment, Consequently and perseverance are qualities that are rare lately. For this we should not forget those who stood out for them, whose stories inspire us.


  4. jose
    jose says:

    Hello I have such celestino 34 d years old and Venezuela have had the joy and say that x q q that is what is !!! d see the big rock bands , but always nostalgia invades me know q never get to see in live the best musico, frontman, genius, Call it whatever you want,, d whole musical history ,, makes me even sad that vergaaaa = / jajajjaja but hey so are the rokeros de corazon. Mercury Aguanteee by siempreee BEST !!!!


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