Why you need to manage your personal brand

Need to manage your personal brand? It's a recurring question, and even though you're on the blog of a true believer in the matter, I'll try to clear you up, with the help of Eva Collado, doubts so you can make your own decision.

If you're short on time, I invite you to watch this video-summary of a minute:

Reasons for don't manage your personal brand

Just as there may be reasons to manage your brand, there are also them so you don't. Some examples:

  • You've reached the end of your career Professional, you just want to retire in peace and run away from the worldly noise, leaving no legacy.
  • Your job is to don't exist, going unnoticed. As an MI6 agent.
  • You think your company will keep your employment until you retire.
  • Out of no-know-how, you think that brand thing is kind of esoteric, a scam or consisting solely of a social media presence.

Reasons you need to manage your personal brand


As the marketing expert says (that not the cook) Ramon Freixa, "if you don't say who you are, others will say what you're not.". Many people don't have control of their brand Digital (and neither of the real), which can bring them a lot of trouble, either by absence (if they don't find you, they don't count on you) or because of a bad presence.

If you don't say who you are, others will say what you're not. Ramon Freixa

Leaving the personal brand adrift means losing opportunities to be chosen in a process, one of the key goals of personal branding (understood as managing your personal brand).

Value Management

A career is closely tied not to who we are, nor what we've studied, nor our experience. Is linked to the Value we are able to bring, to that value proposition that puts the customer at the center and makes them grow, be better, whether it's a company or a person, Ngo...

At the end, if you don't contribute, you don't matter

Recognition comes after what we do, not because of what we say. So, value's proposal must be anchored in that of demonstrating achieving, and ideally should provoke the recommendation of the beneficiaries of such a proposal.

Values: The secret to the best networking

The best techniques networking will fall if we're not able to show how we are, what moves us, what brings us to other people. With Values we have two major challenges:

The first is Detect, know what are the three pillar values that sustain our ethical code and our relationships with others. That's what I'll talk about in a few weeks..

Values are not explained, are transmitted

The second is Transmit Properly, and that's done, not in words. Explain that you're an "empathetic" person, close and communicator" is very nice, but it's declarative. You need to prove it., and that asks for images, Videos, external testimonies…

We are more credible brand ambassadors

Maybe no one gave you a badge or a badge., but as a person I already assure you that you are more credible and trustworthy than a corporate brand. And you're the one who can best humanize and convey its purpose, your mission, their Values.

Entrepreneur: Do you know that your people are your brand?

Work as an employee or self-employment, what you share will always have greater credibility that the abstract reality thing (though rich in meanings) brand call. You're a spokesman., You are the best Ambassador, And it doesn't matter your rank. For brand customers, you represent the brand. Take it with pride... or you need a change.

Managing your career

You've known for a long time.. Responsibility for managing your career is yours. Company no. (that can help in some respects) or anyone but you. A strong personal brand makes it easy to aspire to the best job, Keep, Grow, facilitates change when it is appropriate to...

It's as important to be good as to look like it. Ruben Montesinos

Career managers are clear about this: it's easier with someone who projects a clear and valued personal brand than with those who decide anonymity. In the 21st century, as it says Ruben Montesinos (alias No working dead), it's as important to be good as to look like it.

The reasons you need to manage your personal brand on Social Media, by Eva Collado

I asked my colleague Eva Collado Durán something she dominates like no one else. The reasons for managing your brand on social media. Eva is a human capital consultancy, Lecturer, blogger and author of "Brand is you" (Rasche, 2015) and "The world changes, And you?" (Alienta, 2019). Here are your reasons for managing your brand in the social media environment.

The choice of companies

It's not a trend, it's a fact that companies are increasingly betting on people with a powerful fingerprint. They know that these people with a rich world of relationships can also brilliantly engage in networking and social sales.

E-recruiting, Or nethunting: is now networked

That's right, many companies are betting on direct network recruitment. The resume has gone from paper to digital, a Social CV. And the current reality is that if they don't find you, they rule you out.

If they don't find you, they rule you out.

Social learning

As a professional, you should know that a high percentage of learning is networked. It is known as social learning. Not having a consolidated social media presence means losing the train to keep us in a permanent beta state.

MOOCs (free online courses organized by universities), Courses, Webinars, YouTube/Vimeo knowledge pills, streaming on ALL social networks, Infographics, online university... are just a few examples of the possibilities offered by the network.

In short, and to conclude this collaboration with Guillem, I leave you a reflection that I hope will give you to think:

In the networks you show, and in real life you show

The result of the personal branding

All of the above reasons, added to others that you can read in the post 23 reasons to put you in Valor, make your choice easier. We could simplify it that way.: the best result of managing your personal brand with success and constancy is the choice. And remember, success is as important as constancy.

I will complete the parts of the personal branding process through the Category Iceberg Personal Brand. Eva and I hope you've found reading helpful. Happy week!

Stock Photos from KrakenImages.com / Shutterstock

Annex. Monetizagram: A workshop hit

monetizagram barcelona feb 2020

Precisely with Eva Collado we have attended Monetizagram, Instagram's monetization workshop taught masterfully by Pedro Rojas And Maite Serna. A surprise. Fast-paced action. Useful tips. First strategy, then tactical. Examples. Ideas. To do's. Practices to avoid. How the Instagram algorithm. Good rough stuff.

And nothing is intuitive. It's all based on The Plan Company's experience with large customers, medium and small. A great investment.

If you missed it, there will be more, and besides now the book is available Monetizagram (Lid Publishing House, 2020), with all the details of the workshop.

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