Those of us who are dedicated to this beautiful combination of art and science that is personal branding are clear. They're going to find us googled by our profession (Example: expert in branding staff) and if they find us there they'll google us by name and choose us - or not- by the strength of our personal brand.
In this post, I want to give you some clues to manage your personal brand in a medium as hostile and at the same time magical as the internet.
If you're short on time, I invite you to see this one-minute summary:
Your digital "findability" depends on your specialty and your value proposition Do you google your name?
I've always given a lot of value to the former 10 results that appear in search engines like Google when they put your name there. Today I see that's important for a second stage. I explain myself.
If a company is looking for a robotic engineering expert, in a first phase he doesn't give a about your name, won't look around, will look for "robotic engineering". That means if you're that expert, you have to make sure you show up on that first page of Google, at least in your geographic area of action when someone searches for that keyword.
How do you achieve that? Working hard, being relevant and also - and this is important- putting in value what you do. You have to get on radio shows talking about it., on expert blogs talking about it, in some press article. And besides,, you must compete with all sponsored ads and the thousands of schools that teach that discipline.
If you also dare with your own blog (highly advisable), talk about your specialty by bringing value, without adding value your articles will not be read or shared.
Second phase: Worry about the name and results you throw at Google
When you've already managed to be found for what you do like no one else, which will take you a while, comes the name. That's where I recognize that the uniqueness of the name + last name or last name helps. Calling you Juan Martínez, you've got it complicated, but not impossible. I know precisely the Juan Martínez who has succeeded.
If you finally decide, For example, leave your "Garcia" as a "G." after the first name and before the second last name, you'll have to work with that brand name across the real, digital realm. Consistency comes first.
You can do "cleaning" on Google of those links whose results are what I call "digital junk". That includes, among others:
- Links showing your personal data, as a personal phone, personal address...
- Links to content made by third parties that negatively affect your personal brand.
- Links on administrative charges in companies.
- And, in general, everything you don't want q if it's public. For example, the stopwatch time of a competition in which you participated, membership in a club, Etc...
The most effective way to clean is to generating new value links passing in front of the trash. Let's think that normally no one looks at Google's second page of results, so that work I put in place is not impossible.
Curaating and creating content is an accelerator of our digital personal brand
There is only one 1% of people who create content. If you have blank page blocking syndrome, Content healing is an ideal solution at your fingertips. It consists of classifying the best content you read or see about a subject, and share them. The important thing here is to add some homegrown, as a summary, a critique, or a fusion of content that gives a novel result.
Other personal brand accelerators on the Internet are active presence on digital platforms. Here are the examples of About.me, professional directories, participation in press articles or TV or radio shows, and social media. In this last section consider not only the classic Linkedin, Facebook, Twitter, Instagram, Youtube, but also BeBee (professional network very rich in content), Slideshare (network containing PDF content from all areas of knowledge), Pinterest (container of images and videos) Etc.
Concluding, remember that the Internet is one more means, but very powerful. It accelerates our knowledge through classic marketing strategies and inbound MarketinG. It also allows us to accelerate our recognition (Branding) thanks to recommendations from third parties, Reviews... The key is to be consistent, persistent and not forget that through that channel we can access customers, Projects, job offers that would otherwise be difficult to access. When you google your name you diagnose your brand's health, but remember before defining the keywords you want to be found for (and work them thoroughly).
Stock Photos from antb / Shutterstock
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