What's wrong with Tele 5? Why hasn't he done anything interesting again after “Twin Peaks”? Why do you think we all like junk TV?
I guess there's got to be people for everything.. The removal of these brands is a clear victory of social media, who for once have managed to mobilize towards the “it's not all worth it”.
I absolutely agree with Ferran Lalueza of the UOC when he states that the communication of these brands with their potential consumers has ceased to be unidirectional.
We're at a new stage, communication is multidirectional. Brand loyalty is generated through movements like these, and not just through classic advertising formats.