thanks Campofrio, Puleva, Bayer, Nestle, Panrico and Milner

Campofrío, Puleva, Bayer, Nestle, Panrico and Milner have withdrawn their ads “La Noria”, the television program that has made many of us reprogramemos our TVs to remove Tele Cinco.

What happens to Tele 5? Why he has not returned to do anything interesting after “Twin Peaks”? Why do you think that everyone we like trash TV?

I guess there must be people for everything. The withdrawal of these brands is a clear victory for social networks, for once they have succeeded in mobilizing towards the “not everything is”.

I absolutely agree with Ferran Lalueza of the UOC when he says that communication of these brands with their potential consumers is no longer unidirectional.

We are in a new stage, communication is multidirectional. Brands allegiances are generated through movements like these, and not only through traditional advertising formats.

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers,, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs in ISDI, speaker at the IESE EMBA, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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