What happens to Tele 5? Why he has not returned to do anything interesting after “Twin Peaks”? Why do you think that everyone we like trash TV?
I guess there must be people for everything. The withdrawal of these brands is a clear victory for social networks, for once they have succeeded in mobilizing towards the “not everything is”.
I absolutely agree with Ferran Lalueza of the UOC when he says that communication of these brands with their potential consumers is no longer unidirectional.
We are in a new stage, communication is multidirectional. Brands allegiances are generated through movements like these, and not only through traditional advertising formats.