We have grown, but we still love stories

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Although now call “storytelling“, The truth is that the storytelling It is as old as humanity itself: How else you have not reached us the Old Testament?.

Although now call “infographic“, The truth is that the visual story It is as old as humanity itself: for good example, the cave paintings of Altamira.

The relats, the tales, infographics, They are powerful tools relationship and communication. When someone tells us we do not know “I'll tell you something…” our attention span is shot.

As children, Stories are narrative format that allows better communication between parents and children. Kids passionate about the stories they contain all the magic of the stories and all the excitement of who has. But the truth is that when we are older we still love stories, perhaps more than ever.

The storytelling applied to persons or trademarks is an exceptional communicative phenomenon. We have gone from “what” (what made) to “why” (the reason that prompted manufacture). Messages that arrive best are those who get thrill, get involved, and for that nothing better than a story, however short.

I noticed a few days ago I found a picture on Twitter. Here it is:

BKIwWkWCUAAgvUe

It is a simple glass of beer. But it is a vessel that includes a little story, the founder of the brewing company and the reasons that prompted him to create the company. Beer may be a more, but the fact explain his story makes us closer, It makes us a good choice. The word neuromarketing never liked, I suggest some kind of manipulation of emotions. But I always like to tell me a story. And it does not have to be quite real, fiction is accepted as a seasoning element of imagination.

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers,, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs in ISDI, speaker at the IESE EMBA, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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1 reply
  1. Teresa Pascual
    Teresa Pascual says:

    Buen post Guillermo.
    Estoy de acuerdo contigo que nos gustan los cuentos. However, y aquí si difiero contigo, en el poder del neuromarketing. Si creo que se puede utilizar no con el fin de manipular sino con el fin de crear un vínculo emocional duradero con el consumidor. La creación de historias entorno a la marca, al producto, a la empresa, a los empleados que trabajan en ella, nos ayuda en la tarea de conectar con el cliente. Sociabilizamos la marca y creamos imágenes mentales en el cerebro del consumidor, le ayudamos a aprender y activamos su memoria. Contemos historias con el fin de atraer y retener al cliente.
    Teresa

    Reply

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