Although now call “storytelling“, The truth is that the storytelling It is as old as humanity itself: How else you have not reached us the Old Testament?.
Although now call “infographic“, The truth is that the visual story It is as old as humanity itself: for good example, the cave paintings of Altamira.
The relats, the tales, infographics, They are powerful tools relationship and communication. When someone tells us we do not know “I'll tell you something…” our attention span is shot.
As children, Stories are narrative format that allows better communication between parents and children. Kids passionate about the stories they contain all the magic of the stories and all the excitement of who has. But the truth is that when we are older we still love stories, perhaps more than ever.
The storytelling applied to persons or trademarks is an exceptional communicative phenomenon. We have gone from “what” (what made) to “why” (the reason that prompted manufacture). Messages that arrive best are those who get thrill, get involved, and for that nothing better than a story, however short.
I noticed a few days ago I found a picture on Twitter. Here it is:
It is a simple glass of beer. But it is a vessel that includes a little story, the founder of the brewing company and the reasons that prompted him to create the company. Beer may be a more, but the fact explain his story makes us closer, It makes us a good choice. The word neuromarketing never liked, I suggest some kind of manipulation of emotions. But I always like to tell me a story. And it does not have to be quite real, fiction is accepted as a seasoning element of imagination.