iceberg personal brand

The iceberg of personal branding

As a picture is worth a thousand words, Here I attached the personal branding process (methodology of personal brand management) become the visual metaphor iceberg:

Iceberg Personal Brand

The Iceberg of personal branding is a methodology created in 2010 by Guillem Recolons distinguishes three areas of work:

  1. self-knowledge (diagnosis of the footprint we leave on others, DAFO…)
  2. Personal strategy (goals, value proposition, business model, messages)
  3. Visibility (communication plan and networking off and online)

self-knowledge

Likewise it is conceived not construct a building roof starting, personal brand management is initiated by the foundation, self-knowledge. It is a diagnostic phase seeking, on the one hand to know what the mark we leave on others. On the other, and based on the initial feedback, attesting to develop a SWOT weaknesses and strengths (inside of our personal brand) as well as threats and opportunities (external part, the market).

Personal strategy

Once known brand diagnosis, When assessing if we keep our brand in its current state or try to make it more consistent with who we are and what we offer comes. It starts with the purpose or vision, mission and values ​​analysis. The goal here working on personal branding (become a reference in…). Also the value proposition, that makes us relevant and different compared to others. The business model. Y, of course, the message.

Visibility

With a layout plan, It is time to rise to the surface (tip of the iceberg of the personal brand-the roof of the house). That includes the definition of target audiences, SMART communication objectives, Segmented by targets / media messages, definition of off and online media. Communication strategy. Networking Strategy. Working with Personal Learning Environment. And of course, main track KPI's and performance measurement.

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers,, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs in ISDI, speaker at the IESE EMBA, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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