reflected digital identity (Guillem Recolons)

Your digital identity is not created, it reflects



I try here digital identity from the point of view of our Personal Branding, no techniques to verify our identity on the network. This, so, will focus not record, key, blockchain ... Va identity and the metaphysical sense with career-related.

Clarified this point, I must confess that this post is the result of fatigue in reading and rereading articles about us incessantly to "create" our digital identity.

If you do not have much time, here is a video-summary of 1 minute:

personal brand is perceived identity, for oneself and for others

Do not forget that our Personal Branding It is something that we, not to believe. Creating a brand is in the field of branding, and If you create a personal brand from scratch, It will be the mark of a character.

Therefore the identity is already, it already exists, is there, It is perceived by one and others. And digital is a means, as it is the real world of atoms, meat and bone.

There are businesses like Amazon have created their identity from the digital and then are reflected in the real. But we're not business people. Our identity is, or should be, a.

Reflect the identity in the digital environment is difficult, but we did not start from a blank page

formations, Many people ask me why not just give a button to move to the digital world our identity? I also wonder I. But that's how it is, a button is not enough. Have to work.

The advantage is not to create that digital identity, must reflect it. Creating it means we would be manipulating or falsifying reality, creating an environment Matrix. Here it is what is to be as faithful and authentic as possible.

If a person projects a different image in the digital environment that projected in real life, You are misrepresenting your personal brand.

3 Key steps to reflect your real identity digital identity

  1. Show yourself as you are
  2. Show yourself as you are
  3. Show yourself as you are

What do not expect it to be so simple? Well it is. Maybe you need an expert to help you to launch digital environments: social networks, web, blog, or, Working in the cloud, productivity applications ... Outside the technical aspects, otherwise called coherence.

Some time ago I wrote a post titled Show yourself as you are, in person, paper and online. So that the paper is patient is not true. If you lie on a CV, you expose yourself to no more opportunities to deliver your CV. It's like lying in an interview. It's like lying in "digital". Remember, your digital identity is not created, it reflects.

Kitten mirror photo by Eve Studio on

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About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner Soymimarca, Integrates Personal Branding and The Human Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

I participate in various programs at IESE, ISDI and EAE, UPF's Social Media Graduate and UVIC, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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9 replies
  1. Diego Serrano
    Diego Serrano says:

    Show yourself as you are, I think it's a very good advice, (in digital as in other aspects of life). But I would add, that projection of identity should be “demure”. It is better to be remembered for small successes that great failure.
    a greeting.

  2. Celia Hil
    Celia Hil says:

    “Digital Identity is not created, it reflects” ;-) How right you are, Guillem!!!

    like the “Personal brand is not created, to manage” (Personal Branding).

    What mania as create a “marca off line” The how “marca on line” that is not authentic. So little we like the way we are??? Sirs, let's worry more about SER on and off good people and professionals and not so much for APARENTAR ;-)

    Happy day to you dear Guillem and all your community!!!

  3. Mirka Plasencia
    Mirka Plasencia says:

    Hi Guillem

    Good post, good video. I am firmly convinced that there is only one brand in digital and offline. We can choose where to be: digital and offline + only offline but what we can not be only online (because we are not credible, creating characters we leave for movies or cartoons)
    So good and should be well: be ourselves and show us as we are with our essence and marking. respecting, education and consistent. Long live INtegracion ;)


  4. Isabel Santiandreu
    Isabel Santiandreu says:

    Congratulations for the post and for teaching me more about personal branding.

    I loved this perspective, especially the great council “show yourself as you are”, that's what I try in my social networks, they are a true reflection of me and my personality.

    Thank you


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