imperfect welcome / blog personal branding guillem recolons

imperfect welcome

In recent weeks I have been fortunate to see me with people I respect, I admire and with whom, above all, I connect. The curious thing about these meetings is that there are always ideas and projects, some eventually materialize and others do not, law of life.

One of the patterns of these meetings is governed by the principle of trust, and for the delicious imperfection enveloping the lives and careers of people with whom I've seen. Empatizo fast: pure humanity.

imperfect welcome


I do not know if it happens, but when you talk to someone whose only speech revolves around the yohechismo, "I've done this, and that and the other, and I managed ... "you get to a conclusion: that, a CV or profile Linkedin it's okay, light, brightens, but in an informal conversation with someone reliable pedantry round. With this profile you can share a specific project, but it will be difficult connect to go further.

Humanizes imperfection

When you speak (rather, when you hear a monologue) of someone perfect always you end up feeling that this person has passed, or parents, or friends, He has never broken a plate. If you have been laid off from a company it is by mistake Company, It never assumes ownership of the grounds for dismissal. This type of person is more abundant than we think, and I do not think they are robots, only wolves lambskin, dehumanized beings.

When a genuine emotional connection with someone occurs is when they confess sins and errors: The cards on the table. In Personal Branding imperfection is perhaps the most human value: the opening, nudity, maximum honesty. It comes from "I will not cheat, I've screwed up many times ".

Professionalism and confidence

The letter to Santa is clear: It is not only good professionals associate or only with people you trust and with whom you connect: We want it all! And that's hard, but not impossible. Younger professionals suffer from a good resume error, and perhaps that dehumanizes, puts on a false pedestal. They need to go through two stages to maturity that inspires confidence:

  1. To make mistakes
  2. recognize

And between one phase and another can take years.

The point of madness

If the imperfection humanizes, a point of madness puts salt and pepper to the personal approach. And I do not speak from a pathological perspective as well as to recover those moments of immaturity perhaps once we have repented but are part of our DNA.

Stating that I agree with Xavi Roca when it measured as exaggerated culture of failure, but I want to clarify that for me imperfection does not amount to failure, but simply to recognize that we can not know everything and that we will have broken a dish, if only because the excess soap made slide uncontrollably hands.

Get in Value

In a process of personal branding usually insist much on the value proposition, a center differential axis explains the reasons for choosing a person. And just as I insist on giving "the human touch", which approaches you, you about, you humanizes. The personal account It is another key axis in brand management, and often forgotten. We are delightfully imperfect: mostrémoslo, Put it in Value. imperfect welcome.



About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner Soymimarca, Integrates Personal Branding and The Human Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

I participate in various programs at IESE, ISDI and EAE, UPF's Social Media Graduate and UVIC, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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