Essential for those looking for new forms of creativity: "Electoral Spots. The spectacle of democracy."

Under this descriptive title is being held at the Palau de la Virreina in Barcelona (Ramblas 99 next to La Boqueria) an exhibition about election campaign spots from AROUND THE WORLD. In total they are analyzed 2.800 spots classified by 13 Categories: Catastrophe, Heavy hand, Tears, Provoto, Twins, Opponents, Fiction, Animation, Musical, Parody, Patria, Cambio y TV.

Recomiendo la visita, ya que no es fácil en circunstancias normales ver spots de Uruguay, Venezuela, Peru, recordar los primeros spots de Bill Clinton, o nuestros primeros spots pro-voto de la España de principios de los 80.

In addition the classification is very original, y permite desde unas risotadas en la sección de “catastróficos” hasta admirar el famoso spot youtube “Yes we can” en la sección de “cambio”.

La iniciativa de la exposición y del libro publicado (DVD’s incluidos) a raíz de la misma parte del Ajuntament de Barcelona, Institut de Cultura y muy concretamente de Jorge Luis Marzo y Arturo “Fito” Rodríguez. Explican Marzo y Fito en el prólogo que la idea parte de unos papeles encontrados en el hotel de Guatemala donde asesinaron a Roberto Alfa, un conocido creativo publicitario especialista en campañas políticas.

También recomiendo el libro, que permite entrar en mayor detalle sobre las entrañas de la comunicación política, y que incluye una selección de los 200 mejores spots en DVD.

No more, os dejo con la pieza de youtube “Yes we can”.

 

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