misleading infographics on Personal Branding

I must admit that fashion is proving infographics me something cansina. It seems like we are losing the habit of reading, we like to see cromos. If the cards are well done, no objections, the drama is that you often see simplifications that result in confusion and even stupidities.

This is the case of a computer graphics I've seen on the network you want to summarize the personal branding. There it goes:


Created by, misused by


If nobody tells me anything, my interpretración of infographics is as follows:

  1. Personal branding is for men. So, If you are a woman you are excluded.
  2. Personal branding is to dress well, speaking out loud, make many contacts and get up early.

¿In the seems banal and incomplete?

Finally, The bad thing about these things is that as usually have certain design, they pass from one flower and many people who refuses to be documented minimally just thinking that this is, effectively, the essence of personal branding.

Graphic designers, that I have absolute respect (my wife is), maybe they should read something on the subject before starting to paint something stupid like this. There are references worldwide: They can start Tom Peters, follow Andrés Pérez Ortega, William Arruda, Dan Schawbel, Neus Arques, and a long list of people who have taken the trouble to define as God intended this personal brand. If you want to see many definitions and parallel ideas in a short video I invite you to see this: What is personal branding?


About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers,, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs in ISDI, speaker at the IESE EMBA, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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