Interesting discussion of low cost in BTV

Last 5 February night there was an interesting debate on the low cost on Barcelona Television.

The speakers who defended the suitability of low cost in times of crisis were Josep Valls Frances, ESADE marketing professor and author of "Fenómeno Low Cost”, Elisenda Camps, journalist and author of "Luxe Low Cost”, and Guillem Recolons, marketing and advertising consultant, coauthor blog lowcost attitude.

Josep Francesc Valls, Elisenda Camps y Guillem Recolons

Josep Francesc Valls, Elisenda Camps and William Recolons

On the opposite side they stood Joan Ollé, Chairman of API's from Barcelona, Manel Ruiz, Technical director of the Consumers Union of Catalonia and Rafael Serra, President UCAVE (Catalan Union of Issuing Travel Agencies).

Here we put a link to video of the debate.

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About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner Soymimarca, Integrates Personal Branding and The Human Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

I participate in various programs at IESE, ISDI and EAE, UPF's Social Media Graduate and UVIC, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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3 replies
  1. Joaquin Tirso
    Joaquin Tirso says:

    I saw the program and I want to congratulate the excellent definition and defense did the low cost. Instead, the sector was not downright poor, especially Mr.. Consumers Association. Nom can never say that the cost is low for young or poor economies.


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