Interesante debate sobre el low cost en BTV

The past 5 de febrero por la noche tuvo lugar un interesante debate sobre el low cost In Barcelona Televisió.

Los ponentes que defendían la idoneidad del low cost en tiempos de crisis eran Josep Frances Valls, catedrático de marketing de ESADE y autor del libro “Fenómeno Low Cost", Elisenda Camps, periodista y autora de “Luxe Low Cost", And Guillem Recolons, consultor de marketing y publicidad, coautor del blog lowcost attitude.

Josep Francesc Valls, Elisenda Camps y Guillem Recolons
Josep Francesc Valls, Elisenda Camps y Guillem Recolons

En el lado contrario se situaban Joan Ollé, presidente del consejo de API’s de Barcelona, Manel Ruiz, director técnico de la Unió de Consumidors de Catalunya y Rafael Serra, presidente de UCAVE (Unió Catalana d’Agències de Viatges Emissores).

Here we put a enlace con el vídeo del debate.

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About me Guillem Recolons

Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).

Soymimarca Partner, Integrates Personal Branding and The Human Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

I participate in various programs at IESE, ISDI and EAE, UPF's Social Media Graduate and UVIC, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.

My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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3 thoughts on "Interesante debate sobre el low cost en BTV

  1. Vi el programa y os quiero felicitar por la excelente definición y defensa que hicisteis del low cost. On the other, el sector del no estuvo francamente pobre, en especial el sr. de la asociación de consumidores. Nom se puede decir jamás que el low cost es para jóvenes o para economías precarias.

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