Internet is cruel to those without message and "are" but not "are"

The difference Castilian notably the verb to be. To be transient gives a connotation, according to a location (be there), while being is permanent and involves a complex structure that makes up the personality. these differences, of course, They remain in and out of internet, Although the Internet allows anonymities deceptive and is a great error amplifier.

Which is but it is not: The “unbranded”, a profile of broad

Internet wandering souls of all kinds. We will focus a profile for the purpose of branding personal: those who are aimless or message, these people are but they are not.

Sometimes we relate cruelty and Internet RRSS very active profiles and committed messages. True, A politician, for example, that uses Twitter as an agenda as a discussion forum and many fights will be, insults etc. But surely this person has a roadmap that foresees certain moments of crisis triggered by certain keywords or concepts. Porting a solid concept 140 characters is not easy, and often it requires opening the link includes an exhaustive explanation. Since most users do not open links, criticism focuses on the twit. But back there, no cruelty, exists rubbing commitment involved with ideas and values.

But perhaps internet show your higher degree of aggression against those who They have not defined a target and a message: “is it so” but no “son”. They move through loose networks leaving comments, constantly repeating what others have said (end to an unhealthy), but without leaving a mark that identifique, to talk about their values, of its value proposition, your career goals. Possibly these people no one criticizes: simply They pass so unnoticed as inactive profiles, “is it so”, but no “son”. Part of the digital landscape, They get confused between zeros and ones. They are “unbranded”.

As for the inactive, we know that They represent about 40% created profiles on social networks. People who opens account, look, testing and finally leaves, but without deleting the profile. That causes a similar post profiles without photos or erroneous information sloppiness. Why these people do not remove their profiles? Do you think the fact that they do not see others not see them?. There are many people who create a profile “so you do not remove me”, in an attempt to protect the name, but eventually those profiles are either eliminated by the same networks or required by other people who seriously want to use.

So much for the profile that “is it so” without being.

Branding Personal: The question is how can “to be” and “to be”?

How? Working on personal branding. Nobody says it easy, but it has its compensations. And since the boundary between personal and professional increasingly blurred more, when we work our personal branding will also work our professional area. All this has little to do with internet, personal branding uses many media in their public visibility area. But to be true to the title of the article, Internet has to be a reflection with 100% fidelity of what we are and what we can contribute, our brand.

A process personal brand management is continuous and is defined in three basic steps:

1. We need to know what we are, what we are good at and what we do better than anyone (self-knowledge)

2. We need to know our north, know where we want to go, with whom, what solutions, our vision, mission, values, prospects, partners, messages, stories (personal strategy)

3. We need to make it known to all those who can extract an advantage of our value propositions, using conventional or new media with the intensity that allows us our time (Personal visibility)

We have to imagine a iceberg. The visible part is very small compared to the whole. And the mass of ice submerged, not exist visible iceberg. That is to say, You need to be grounded iceberg, as a process of personal branding. You need from a better knowledge of oneself (is not) and a personal strategy (is not) to ultimately be perceived by others.

In summary

With a strategy behind, our messages are not isolated salvos, They are pieces of a puzzle that we will build slowly and we will positioning itself as specialists without neglecting our human side, our story. And that goes for an autonomous, for a professional employee or for someone looking for work: aimless we are nothing, we don't leave a valuable mark and we just “we're”, but no “we are”. Finally, one like Mario Benedetti to explain the difference between being and being with his poem “To be and to be“.

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers,, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs in ISDI, speaker at the IESE EMBA, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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