Binoculars boar

Binoculars boar (Christmas story)

In Barcelona, my city, We do not have reindeer, or snow, or auroras. There are some firs, yes, and the occasional wild boar be seen if there is lots of light. Our Christmas does not coincide entirely with tales of elves nor with the iconography we have imported from the US.

We also have some legends that make these days special. Isn't it?, It is not about ghosts or characters like Ebenezer Scrooge (Christmas tales, 1843, Charles Dickens), of those with hard heart softens when approaching the magical night.

But there is something that. Our legend has been forged over the years. When Christmas comes, We especially like helping others, we our self appears solidarity. Volunteering is already a modus vivendi Catalans when the occasion demands. Until we are able to leave food for the poor boars living in the mountains close our way to the west, the serra of Collcerola.

In December there are two crucial moments: the great recapte and Marathon. The great recapte d'aliments achievement of the last edition pick over 4 million kilos, amount that covers one third of the annual needs of the neediest. On the other hand, the TV3 Marathon managed to recapture in one day more than € 7,200,000 to investigate infectious diseases. The cause changes every year, but remains willingness to help. The numbers may seem banal, but there are few places in Europe that meet amounts so and thousands of volunteers to get them.

The Barcelona brand is not only Barca, or Spanish, or Holy Family. Barcelona is its people, DNA with that moves us away from violence and brings us closer teamwork, forming castles.

Forwarding a moment the story. Those who know me know I'm an early riser and I'm passionate about walking, run, take a walk. Unlike the rest of us, I need to do it alone. It is my moment, and I do not want to share. Be the 6 waves 7 in the morning, Whether summer or winter, every day I have an internal dialogue with myself that helps me know where I am and how I prepare for the day. And I like to do in my little paradise: Carretera de las Aguas, whose origin is due to a former pipe water distribution, reason for its horizontal layout and name. Its distance is about 10 kilometers, and there is a project to extend it to the north add other 10. One of the things I see often in this way are spectacular views boars.

The boars are not alone in these mountains because they find shelter and food. Also they witness what happens in the city. There, perpetrated after the thousands of trees that clean Barcelona, They enjoy through their binoculars particular of one of the most exceptional panoramic. Each boar could explain us incredible stories about women and men who parade through the magical path. Each boar can enjoy one of these unique and sunrises, with the city at your feet, swell, and a decent red sky postcards sold in the Ramblas.

be, If boars talk…


Merry Christmas, and if you come to Barcelona do not forget to put binoculars boar. You'll get the best memory. Here I leave my small collection of photos to view boar from Road Water.



Amaneceres #morningwalk #igersbarcelona #sunrise? #barcelona #collcerolamola

A shared publishing William Recolons Argenter (@guillemrecolons) yes,

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis Human Results and Quifer Consultores.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs at IESE and ISDI, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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4 replies
  1. Susana Godo Lemon
    Susana Godo Lemon says:

    What I see every day suertudo this baby and how lucky to have so much creativity and imagination.
    Merry Christmas to you and your family. Shu


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