- Is in-experience youth the same as No Value?
- How should young people with no work experience start networking?
- What difficulties do you face?
- How would you classify the contacts that someone may have? In what different circles can a professional thus find 'contacts'?
- What different strategies should be carried out?
- How should the professional prepare his speech according to each of these strategies?
- What factors would you say are key to making a good networking for these types of professionals?
Is in-experience youth the same as No Value?
A few days ago the journalist Alba Casilda (Expansion) called me to ask me how the in-of-experience young people to succeed in networking and get into the job market well. The interview gave for a lot, and a small part of my inputs was reflected in his article “No work experience, can you get to have good contacts?” where I share spaces with my colleague Alicia Linares, among others.
Since in addition to the interview I also sent him some written notes (which for space reasons were not published), I think this is a good forum for discussing the opportunities presented to insifience or inperienced young people. Regardless of whether they are millennials Or centennials or the stereotype we want to put, the truth is that these are professionals with tremendous potential, but in many cases they are not aware of what they are worth.
To illustrate the example, just imagine an in-experience young person (although well prepared) who plans to launch a StartUp to set up companies in the UK. Here are the questions and my answers Alba:
How should young people with no work experience start networking?
Offering Value, one of the fundamentals of attraction marketing (inbound marketing). Work experience is important, But the key to networking is connecting with people who can add value to you, and that's not age-related or experience-related. Imagine that a professional can help your business enter the UK economy smoothly, imagine that, medium-term, can assume that sales of your business or project grow 20% and also imagine that this can be done with a low investment… Will it really matter that whoever offers it to you (with guarantees) Have 26 years or little work experience?
What difficulties do you face?
A limiting beliefs, indicating that only someone with experience can conduct skills. The example above is clear. A young professional creates a “Hub” with the UK to simplify the installation of third-party companies and to find market for, Workforce… Why did the banks trust Mark Zuckerberg when he started? Because behind there was an excellent value proposition in the form of a business model. It is true that to mentor you need experience, but there is also reverse mentoring, young people who mentor e-skills to seniors.
How would you classify the contacts that someone may have? In what different circles can a professional thus find 'contacts'?
I define four levels of contacts:
- Key or prescribing partners. They are the first to identify and activate, as they make it easier to get to the “end customer”, whether it's a recruiter, a buyer, … They can be mentors, friends of friends, contact contacts, Family, satisfied customers, fellow students…
- People who have interacted ever from social media, situation that would avoid an approach “to cold door”
- The final recipients of our value proposition. Customers, Mostly. These are individuals or companies that will benefit from the actions we may take on their brands, products or services. In the case of the young man with the “Hub” in the UK, would be those SMEs whose local market is stagnant, mature or very competitive, and who have the opportunity to grow by exporting or settling in other markets.
- Institution managers that can provide us with databases on potential customers. In our case, a chamber of commerce, For example. In the case of a graphic designer, a professional school. In the case of a journalist, the school of journalists. Also useful here are Linkedin groups, Twitter lists and other digital directories.
What different strategies should be carried out?
Strategies are based on segmentation. It would be absurd to try to reach a senior banking manager through Snapchat or try to reach a rock singer at an Opus Dei business school meeting. It is vital to identify each member of the 4 defined groups, and then thoroughly analyze their role as a “prosumers“, I mean, what they produce and consume, how often, Tone, Protocol, activity level… I mean all the means, not just digital. If you want to sell something to a writer consider going to the presentation of his latest book, intervene in a debate, ask you to sign the book; the road will be clear.
How should the professional prepare his speech according to each of these strategies?
Making it clear what he would win “the customer” before formally filing. A good example is in the elevator's speech or “elevator pitch”, there's little time to arouse a lot of interest. In this order, value proposition, guarantees of compliance with the proposal (in our case of the hub, have a team in the UK with experience in these efforts and testimonials from other companies that have done so) and formal presentation (but fast, you don't have to explain the ESO notes).
What factors would you say are key to making a good networking for these types of professionals?
Inspire confidence, offer value, be patient, draw up a plan, Follow, create micro-goals, be honest, Insist, keep databases in order, be inspired by what others have done, but creating a path of its own.
There are multiple tools, some as classic as an Excel kept via news on Linkedin, and more sophisticated ones such as “Sales Navigator” a complex and comprehensive Solution by Linkedin to automate the tracking (among many things). It's hard to keep up with all the changes and updates, but not impossible.
As a summary, a message to all in-experience young people: your value proposition, if it's powerful, it's better than 10 years moving papers. I also remember that a young Michelangelo Buonarroti finished the work of art “The Mercy of the Vatican” with only 26 Years. Mark this book as the beginning of the road: Designing the Value Proposal (Deusto, Alexander Osterwalder, Yves Pigneur, Alan Smith, Gregory Bernarda).
Young Mark Zuckerberg image by Shutterstock.com