One of the most viral campaigns that are running these days in Germany deals with the suicide attempt a man in his new AUDI. The interesting thing is that Audi has not commissioned the ad, or so they say.
Using the theme of suicide to sell a clean engine (the alleged suicide thwarted his attempt in the absence of greenhouse gas emissions), It is not a very ethical issue, but it recognizes that the announcement hits it does not use the usual coordinates / rational to sell ecology. More like a lateral approach.
While, continues the mystery know who the author of the ad. I leave you a story which facilitates the web of marketingdirecto.
[youtube=https://www.youtube.com/watch?v = cMuJNFR0mJk&hl = Fr_FR&fs=1&]