The difficulty of committing suicide in an Audi

One of the viral campaigns that is working the most these days in Germany is about the suicide attempt of a man in his new AUDI. The interesting thing about the case is that AUDI hasn't ordered the announcement, or so they say.

Use the theme of suicide to sell a clean engine (the alleged suicide bomber is frustrated by his attempt at the lack of emission of polluting gases), it's not a very ethical matter, but you have to recognize that the ad impacts as it doesn't use the usual coordinates / rational to sell ecology. It rather looks like a side-to-side approach.

While, continues the mystery in knowing who the author of the ad is. I leave you a report that facilitates the marketing websitedirect.


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About me Guillem Recolons

Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).

Soymimarca Partner, Integrates Personal Branding and The Human Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

I participate in various programs at IESE, ISDI and EAE, UPF's Social Media Graduate and UVIC, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.

My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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