The difficulty of suicide in an Audi

One of the most viral campaigns that are running these days in Germany deals with the suicide attempt a man in his new AUDI. The interesting thing is that Audi has not commissioned the ad, or so they say.

Using the theme of suicide to sell a clean engine (the alleged suicide thwarted his attempt in the absence of greenhouse gas emissions), It is not a very ethical issue, but it recognizes that the announcement hits it does not use the usual coordinates / rational to sell ecology. More like a lateral approach.

While, continues the mystery know who the author of the ad. I leave you a story which facilitates the web of marketingdirecto.

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About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis Human Results and Quifer Consultores.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs at IESE and ISDI, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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