It's a topic to talk about dismissal and depression, phases of mourning, of indefinition, Disorientation, Crisis. As I would have said Louis Van Gaal, "Always negative". But, What about the positive side of the dismissal? Why do you never talk about people who have discovered that there is a better life behind an ERE? What about all those who, overnight, have discovered that they were authentic Entrepreneurs? Why do we insist so much on covering up ourFailures? Is there life after dismissal?
As it couldn't be otherwise, I'll start with a case I think I know well, the mio.
The GR case. Life begins at forty
I have the personal and professional privilege of having experienced a dismissal, what was the launch lever of a new life with more flavors than sinsabores. With more flashes of happiness than sadness. If today I dedicate myself to the branding staff it is thanks to what happened at the end of 2004.
I started my career very young. My first payroll, an internship contract at the advertising agency BBDO weather, is dated January 1979. I had 16 years and studied at night. I understood then that the environment Communication, TheCreativity, the publicity and all the madness that comes with it would become myProfession.
And so it was. Spent 11 years by J. Walter Thompson, then by Bassat & Ogilvy and then by Saatchi & Saatchi. In total, A 20 years in the international advertising agency's environment, working for big-budget advertisers and global brands. Behind those 20 years I wanted to taste the taste of being part of the shareholding of a company, so I accepted the offer to run the Barcelona agency Altraforma. It was the year 1998 and the experience couldn't get off to a better start.
I felt at ease, works with the same intensity or more, weekends, some nights. But he works "for me.". A little piece of the result (if I don't remember a bad 15%) it was mine. In 2000 And 2001 we managed to place the agency in ranking places reserved for very large groups. We were a hottie.. We receive many offers to buy from multinational groups. Circumstances caused none of these offers to be accepted (cracking mistake) and that in 2003 signs of Slowdown. I lost a client, some unwelcome dismissal, things that happen in the best families and that are often overcome.
But something happened that would mark my life forever. Unknowingly, I settled in the "comfort zone", in that brain zone that prevents you from seeing the need to change the way you do things. Some adverse circumstance in my family environment may have influenced my mood, but out as it may in September 2004 I reached an exit agreement with the agency's majority partner. Euphemisms on the sidelines, I got fired from the company. Let's be clear, Please. I sold my shares and left in December of that same year, after a Christmas party that became my publicity funeral.
In January, 2005, and thanks to some advertiser who didn't want to get rid of me, I started my own business, Lateral Consulting. The side came from the positive influence of Edward de Bono and his "Lateral Thinking", a book that should read to babies in the crib.
There I discovered that I could work like a donkey and be happy. The pressures were my pressures, nobody set me goals, I wore them by myself. Unknowingly, ⅠI've got my own personal branding plan. In 2007 I accepted an offer to manage the business of TVLowCost, a young French agency that broke molds and opened subsidiaries around the world in two years challenging large multinationals with its philosophy. The invention didn't work here., which gave me new parameters to know what not to do, but fortunately my business with Lateral Consulting worked well.
In 2007, from Lateral, I started working on strategy and communication projectspeople-oriented, professionals. Political, Entrepreneurs, people who had been dismissed... I didn't know yet., but my good friend Linda Reichard one day he told me that what I was doing is called ."personal branding".
Earlier 2010, hand in hand that would then be my current partner, Jordi Collell, we attended a day in Madrid about personal brand captained by the sherpa Andrés Pérez Ortega, and in October of that same year we opened SOYMIMARCA.
Why. Key learnings.
Happiness exists. You just have to go get it.. And that's achieved by overcoming fears.
Risking is key. If you don't risk you can live reasonably well on a living wage, but it will be difficult for you to work with the right degree of motivation.
You can live with less. Many people are closed in the band to undertake for fear of not reaching the levels of retribution they had working as employees.
Think big. Think big. If you have a good idea, put resources, don't be stingy. There's no idea it's thriving without a decent investment.
Surround yourself with the best. So far the topic. But I mean surround yourself with the best people, of people you can trust with the keys to your life. Quickly de-get away from anyone who doesn't share your degree of enthusiasm for the project, will become a toxic agent.
Make a plan. Your plan. Follow a script. And you see adapting it according to the circumstances. Don't close yourself to course changes, But keep the fate. And remember, as the Greek poet said Constantine Kavafis, that the important thing is not just to get to the destination, but learn from the journey without forcing the journey.
Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).
Socio of Soymimarca's Integra Personal Branding, Brand Directory of Omnia Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting and Quifer Consultores.
I participate in various programs at IESE, ISDI and EAE, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.
My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.