The NUDGE philosophy gives us a new idea for car parks

In March 2009 (see post) and also in June (see post) we're already talking about philosophy “of the push” Or NUDGE making things easier for citizens.

This time we come back with a proposal around the public car parks. The idea, formulated by a reader of the book “Nudge” it's based on paint narrower the parking spaces at the entrance to the car parks. Then, Progressively, widening the squares as we move away from the entrance. The people, to avoid discomfort, would park further away from the entrance; here's a first advantage: walk a little more (it's always good for your health). There would be a second: disabled places would still be close to access, But now they would be better surveillance.

You can go around the idea: Given that in Spain the parking spaces are quite narrow (public architects still think we all drive “600”), simply keep those places around the accesses and create wider squares away from the accesses.

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Guillem Recolons

Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).

Socio of Soymimarca's Integra Personal Branding, Brand Directory of Omnia Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting and Quifer Consultores.

I participate in various programs at IESE, ISDI and EAE, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.

My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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