The NUDGE philosophy gives us a new idea for car parks

In March 2009 (see post) and also in June (see post) we're already talking about philosophy “of the push” Or NUDGE making things easier for citizens.

This time we come back with a proposal around the public car parks. The idea, formulated by a reader of the book “Nudge” it's based on paint narrower the parking spaces at the entrance to the car parks. Then, Progressively, widening the squares as we move away from the entrance. The people, to avoid discomfort, would park further away from the entrance; here's a first advantage: walk a little more (it's always good for your health). There would be a second: disabled places would still be close to access, But now they would be better surveillance.

You can go around the idea: Given that in Spain the parking spaces are quite narrow (public architects still think we all drive “600”), simply keep those places around the accesses and create wider squares away from the accesses.

Suscríbete al blog

In addition to receiving the news in your email, llévate gratis el ebook:

Realistic LinkedIn for Managers by Guillem Recolons 3D

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).

Soymimarca Partner, Integrates Personal Branding and The Human Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

I participate in various programs at IESE, ISDI and EAE, UPF's Social Media Graduate and UVIC, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.

My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

Want to see my TEDx talk?

Visit my Website
View all my posts

Leave a Comment

  I agree with the privacy policy

Basic information on data protection

Responsible » Guillem Recolons Argenter

Purpose » Management of doubts and customer services

Legitimation » Consent of the interested party

Rights » You have the right to access, rectify and delete data, as well as other rights, as explained in the additional information

Additional information » You can consult additional and detailed information on Personal Data Protection on my website