The importance of original content on the Internet

Valora is post

It comes to my mind's blog Ramon Espadaler, deputy of the Parliament of Catalonia. Always, subtitled your posts, uses the expression “unpublished article” (unpublished article). In this case, expression refers to ineditado, new.

And there for less. When you surf the blogs using labels or tags, very often you find the same article in 16 blogs, more or less personal dressing. Usually it is news that caught our attention and reproduce literally (not going to be that adulteremos). Not a bad thing to echo the news, especially that we get more attention or which are related to our environment.

But in the midst of reproduction, we need to publish original content -unprecedented, as would Espadaler-. If we do not publish original content, our readers would not be our position clear. Yes, re-edit it is interesting, but it is even more when we.

Creating content is, simply, a combination of data, skills and time. Nothing else is needed. Journalists know it well. Getting the data is not too difficult if you enroll in some Google alerts and read the press regularly. The abilities (skills, in English, it sounds better) It is the most complicated part, since it depends on the grace having one to combine data, clothe them and raise them in an attractive way (storytelling), and add new ideas. Finally, time. Time is often what prevents draw out a lot of talent. You have to take time from anywhere, time should never be an excuse for not writing. If you have time to think, You have time to write.

The writing serves the same for blogs and to Twitter. Twitter is widely used in the resource retweet something we like. And this is good, but it is also one explain things, without reaching that of “taking morning coffee” that -frankly- does not interest anyone.

By the way, This post is unprecedented.

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers,, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs in ISDI, speaker at the IESE EMBA, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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2 replies
  1. ramonomar_21
    ramonomar_21 says:

    Aquí has tocado un tema clave, my friend. Yo precisamente me he abstenido de escribir en un blog por miedo a cagarla, a contar cosas ya dichas. El que es original tiene que ser algo atrevido y no tener demasiada vergüenza. Yo también surfeo blogs y veo cada parida que espanta. yes, me creo antes lo que leo en un blog que lo que leo en la prensa, todo está politizado. Espero que mi correo no se publique (me han obliglado a ponerlo). Pues eso.

    Reply
  2. Guillem Recolons
    Guillem Recolons says:

    Dos cosas, Ramón:
    Si piensas en una nueva idea, plásmala. Puedes tener la mala suerte -nos ha pasado a todos- de que ya le le haya ocurrido antes a otro. No importa. Deja que las ideas afloren
    No eres la primera persona que comenta que cree antes en los blogs que en lo que lee en la prensa. Quizás no haya para tanto, pero es cierto que es más fácil encontrar cierta objetividad en los individuos que en las redacciones. La objetividad pura no existe, sólo es una percepción.
    Thanks for write

    Reply

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